City Centre Kuwait is proud to announce the re-launch of Kuwait’s newest e-grocery store: www.cchyper.com, City Centre’s online shopping platform.
Established in 1999, City Centre is one of the Middle East’s most iconic hypermarket chains, selling everything from grocery items to linen, electronics, baby care items, pet care supplies, and COVID essentials.
City Centre also exclusively imports items from renowned international brands such as Organic Larder, Waitrose and Partners, and John Lewis among others.
In an effort to further increase convenience for our customers, management took a strategic decision to make City Centre an omnichannel player by undergoing a digital transformation journey.
As a quick solution to the imposed lockdown, City Centre launched a simple website that allowed customers to view and shop their products online.
However, being an established brand, the e-grocery store received an influx of orders from day one and the existing online setup required a complete overhaul to meet the growing customer demands and provide them with the best possible service.
City Centre launched not only a new eCommerce platform but also a brand new, user-friendly application (both iOS and Android) that complemented City Centre’s network of brick-and-mortar store, and also set up operations to carry out grocery fulfillment according to world-class standards.
What Makes www.cchyper.com Different?
- Unique offers, that you can’t miss!
- Selection of a wide range of exclusive brands that are only available at City Centre.
- A unique scanner feature, where you scan product barcodes and add to your cart on the go.
- Recipes that you can learn, and also add the ingredients to your cart in one click.
- Lifestyle departments such us Vegan, Diabetic, Gluten free & more.
- New & Trendy products!
The Result
The entire project, including a world-class e-store and an accompanying user-friendly and customer-centric mobile app, was delivered in a record 6 months. Thanks to a great team effort from City Centre and all its vendors.
City Centre currently has an online store, mobile app, and picker app that allow it to compete and scale its business in the least possible time.
The website is not an ordinary one. It has a neat, clean, exclusive look that has been designed to stay on top of the customers’ minds whenever they think about grocery shopping.
All this is made possible by loads of convenient features on the website such as the option to re-order, scan the barcode, add a comment for each product, shop by lifestyle – gluten-free products, organic products, vegan products, etc – shop for recipes, etc.
Best of all, the website allows customers to checkout within a few clicks.
When City Centre embarked on its digital transformation journey, its objective was clear: Be Kuwait’s #1 online grocery store.
This isn’t an easy target to achieve, because due to the pandemic many grocery outlets and supermarkets had decided to have an online presence.
However, City Centre, by leveraging its experience of more than a decade, and a team of experienced personnel, is ready to beat the competition and reach the number one spot.
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