Fifa World Cup 2026
Can the FIFA World Cup kick-start the economy?
- The soccer World Cup is set to thrill fans and boost the economy. FIFA says the tournament could generate up to $80 billion (€69 billion). But can it deliver?
World Cup excitement is reaching a fever pitch, driving a surge in demand for soccer jerseys and fan merchandise. Major sportswear brands like Adidas, Nike and Puma are competing for market share by sponsoring multiple national squads.
But expectations of a broader economic boom remain debated. FIFA, football’s global governing body and organizer of the tournament, projects tens of billions in additional global spending linked to the event, from travel to hospitality, dw.com reports.
However, economists warn that the overall economic impact of major sporting events is often overstated, with benefits proving limited and short-lived for local economies — even as FIFA itself records record revenues.
