The DP World International League T20 has consolidated its position as the second-most watched cricket league in the world. Season 4, which concluded with Desert Vipers’ maiden title win on Sunday, 4 January 2026, accumulated a total of 397 million unique viewers (TV and OTT) – a 7.49% increase compared to the tournament’s Season 3.
Season 4 also set a new benchmark for digital content across DP World ILT20 platforms (YouTube, Facebook, Instagram, X and TikTok), with more than 2.5 billion video views recorded during the season.
The DP World ILT20 Season 4 evaluation was compiled by GSIQ – a leading global research and insights agency specialising in intelligence analysis for the international sports, sponsorship, and tourism industries.
Broadcast and digital highlights
DP World ILT20 Season 4 achieved a global reach of 397 million unique viewers across TV and OTT (a 7.49% increase compared to Season 3). Besides the impressive numbers gained through the Zee Network (India), broadcast syndication across mainstream sports channels outside India had a strong impact on viewership this season.
DP World ILT20 social media and digital content set a new benchmark with more than 2.5 billion video views during Season 4, with more than 350 posts reaching one million views.
CEO DP World ILT20 David White said:
“The DP World International League T20 Season 4 was a resounding success. Our strategic partnerships helped the league reach new broadcast territories and fans all around the globe.
The league made a connection with viewers through a series of competitive matches that included some of the biggest global stars. All our six teams fought tooth and nail for the ultimate glory and produced some scintillating cricketing action. This season we have further strengthened our position as the second-most watched league in the world, with a significant gain in viewership numbers on TV and OTT platforms.
Our digital media content – focused on both cricketing action and off-field fun and activities – was very well received by our fans. We are buoyed by the success and are now gearing up towards making the DP World ILT20 Season 5 an even bigger spectacle. In the next few days, we will hit the ground running with the unveiling of Season 5 dates.”
Managing Partner GSIQ Joseph Eapen said:
“GSIQ’s assessment of leading cricket properties globally indicates that DP World ILT20 has emerged as a standout success story. Delivering a unique global audience of 397 million in Season 4, the league has demonstrated exceptional scale, rapid market establishment, and strong international relevance. For a relatively young tournament, this is a highly credible and noteworthy achievement.”
DP World ILT20 Season 4 featured some of the biggest T20 stars including Sam Curran (Desert Vipers) – Player of the Tournament and winner of the Best Batter award (Red and Green Belts); Waqar Salamkheil (MI Emirates) – Best Bowler and White Belt winner; and Muhammad Waseem – Best UAE Player and Blue Belt winner. Andre Russell, Azmatullah Omarzai, Dinesh Karthik, Dushmantha Chameera, Fakhar Zaman, Jason Holder, Jason Roy, Kieron Pollard, Moeen Ali, Mohammad Nabi, Naseem Shah, Nicholas Pooran, Phil Salt, Rahmanullah Gurbaz, Romario Shepherd, Shakib Al Hasan, Sikandar Raza, Sunil Narine, Tim David, and Tim Southee also featured in the tournament.
