Nouir Festival launches its third season to promote local products
Minister of Social Affairs and Family and Childhood Affairs Dr. Amthal Al-Huwaila affirmed Saturday that the launch of the Nouir Festival’s third season, which will continue until Monday. It marks a significant step in supporting the national economy and enhancing the market position of local products.
In a statement to Kuwait News Agency (KUNA) on the occasion of the festival’s inauguration, Al-Huwaila said that the event is part of national efforts aimed at empowering local producers to showcase their products and directly interact with consumers without intermediaries, which contributes to reducing costs and offering consumers more competitive prices, while boosting their confidence in the quality of national products.
She added that the festival provides an essential platform for interaction between producers and the public, enabling producers to better understand market needs and explore opportunities for development and innovation. She emphasized the importance of such events in supporting local sectors and fostering sustainable development.
Al-Huwaila noted that the third season of the Nouir Festival includes a variety of activities, such as promotional offers, special discounts, as well as cultural and entertainment events catering to all segments of society, making the festival a comprehensive and enjoyable experience for families.
She concluded by stressing that the Nouir Festival is not merely a temporary market but a national message promoting the culture of favoring local products and supporting the national economy.
She reiterated the ministry’s commitment to continuing its support for initiatives that contribute to achieving food security and building a sustainable economy.
Source: KUNA
