LuLu Exchange awards Messi-signed jersey to ‘My Albiceleste Moment’ contest winner
LuLu Exchange, a leading cross-border payments provider and the Regional Fintech Partner of the Argentine Football Association (AFA), hosted an exclusive event at LuLu Exchange’s Al Rai Branch, Kuwait, on 1st of September 2026, where the winner of its “My Albiceleste Moment” contest was announced and presented with a Messi-signed jersey in person.
The event brought together Argentina fans, LuLu Exchange representatives and members of the local community to celebrate the culmination of a campaign that invited fans across Kuwait to share short Reels capturing genuine, personal moments of celebration for the Argentine national team.
It marked another milestone in LuLu Exchange’s partnership with AFA, which continues to bring the region’s football community closer to the sport. The event was attended by H.E. Ramiro Hernán Velloso, Ambassador of the Argentine Republic to Kuwait, who joined LuLu Exchange in presenting the jersey to competition winner Ms. Zoha Liyas.
LuLu Exchange was represented at the event by:
- Mr. Rajesh Rangray – General Manager
- Mr. Shafaz Ahamed – Head of Operations
- Mr. Shehafaz Shoukathali – Business Development Manager, LuLu Money
- Mr. Daniel Ayoub – Assistant Manager – Digital
- Mrs. Abeer Khan – Assistant Manager – HR
“My Albiceleste Moment” invited fans across Kuwait to submit a short Instagram Reel capturing a genuine, personal moment of celebration for the Argentina team, whether that’s a match-day ritual, a jersey laid out the night before a game, or the unfiltered reaction to a last-minute goal.
Entries were reviewed by an independent judging panel against three criteria: storytelling, creativity, and reach & engagement, with the winning entrant being presented with their prize live at the Al Rai event on 01 September 2026.
LuLu Exchange’s journey with AFA began at a launch event in Dubai in July 2025, where LuLu Exchange and its flagship remittance app, LuLu Money, entered a partnership as Regional Fintech Partners of the Argentine Football Association.
Since then, the partnership has grown into a series of fan-first campaigns and activations across the region, bringing supporters closer to the team, its story and the spirit it represents. The spirit behind “My Albiceleste Moment”, celebrating the people who put their trust in LuLu Exchange, carries through to how the brand rewards its customers every day.
Through LuLu Money, Kuwait’s first remittance app with a CBK-approved loyalty programme, customers earn rewards on their everyday transactions, reflecting LuLu Exchange’s broader commitment to giving back to the community it serves.
Just as the AFA partnership celebrates the passion of Argentina’s fans, LuLu Exchange’s loyalty offering celebrates the loyalty of its own customers, whose everyday transactions keep families and communities connected across borders.
