A recent report predicted that the market value of perfumes in Kuwait will reach $344 million (approximately 106 million dinars) by 2033, up from $147 million (about 54.4 million dinars) in 2024, with a cumulative annual growth rate of 7.3% between 2025 and 2032.
A recent report by Emark Global Research, analyzing the trends, size, growth, and forecasts of Kuwait’s perfume market from 2025 to 2033, stated that the industry is experiencing remarkable growth.
Additionally, the inclination of Kuwaiti consumers to spend on luxury goods, along with their pursuit of unique perfume brands, has driven them to seek fragrances that not only enhance their personal elegance but also reflect social status and cultural sophistication.
Moreover, the growth in tourism and the influx of foreigners to Kuwait at the end of last year have diversified consumer preferences for perfumes, prompting the market to offer a wider range of international and Arab fragrances. The rapid expansion of digital commerce is reshaping the perfume market, as online platforms and social media drive increased demand and enhance shopping accessibility.
The report added that global perfume companies are collaborating with retailers in Kuwait to establish strategic partnerships, enhancing their brand presence and ensuring a steady supply of innovative products that cater to diverse consumer preferences.
Source: Al Qabas
