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IMA Kuwait launches Twitter Storm for energy awareness campaign

As part of the ongoing Nationwide Awareness Initiative “Save Power, Save Energy, Support Kuwait”, IMA Kuwait — in collaboration with Kuwait’s Ministry of Electricity & Water (WAFER Initiative) — is launching a high-voltage Twitter Storm on Wednesday, July 23, 2025, from 7:00 pm to 8:00 pm (Kuwait Time).

This digital awareness drive aims to amplify the message of responsible energy use across Kuwait’s diverse expatriate community. Participants are encouraged to actively tweet using the campaign hashtag #SaveElectricityAndSupportKuwait to promote Energy-Saving Tips, share Impactful Messages, and express Solidarity in supporting Kuwait’s Sustainability Goals.

This One-Hour Digital Storm aims to raise Massive Awareness around Energy Conservation in Kuwait by mobilizing voices across the Nation and beyond.

Campaign Highlights:

  • Live tweets from official handles, influencers, and partner organizations
  • User engagement via Q&As, replies, quote tweets, and retweets
  • Exclusive reveals, impactful infographics, and real-time statistics
  • Hashtag drive to push #SaveElectricityAndSupportKuwait into trending lists in Kuwait & the region
  • Real-time support from community leaders and digital partners
  • Interactive content: visuals, polls, motivational quotes, and community stories
  • A unified call-to-action to promote sustainable power usage in every household
  • Impact metrics will be compiled and shared, covering reach, engagement, and trend performance.

How to Participate:

  1. Use the official hashtag: #SaveElectricityAndSupportKuwait
  2. Tweet your thoughts, questions, and energy-saving tips
  3. Retweet and reply to others to spread the message
  4. Tag @ima_kuwait to get featured and build momentum

    IMA Kuwait invites all its members, volunteers, and the public to join this online campaign and become Digital Ambassadors of Change. By spreading awareness through social media, we hope to create a ripple effect that reaches every household and workplace in the country.





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