During the course of my career, as a manager, mentor and human resources director, I have found that more women than men tend to lack the confidence to go for promotion or apply for the more popular jobs. I think there are many reasons why this might be the case. My advice is not to overthink these applications. If you like the sound of a job, or you would enjoy the challenge of taking on more responsibility, then just have a go. There is no need to feel embarrassed if you are not successful. But no matter how good you are, it is hard to progress in your career if you do not put yourself forward.