Mohamed Naser Al Sayer & Sons unveils new premium accessories brand

• “Our Accessories Center is equipped with the latest technologies and boasts a talented technical team dedicated to achieving excellence. Looking ahead, we are poised to explore innovative solutions and expand our operations to meet all customer expectations,” said Mubarak Naser Al Sayer, CEO of ALSAYER Group.

To enhance its brand portfolio and provide customers with a wider range of choices at every touchpoint, Mohamed Naser Al-Sayer & Sons Est. Co. launched its new accessory brand, SAYARTI BY ALSAYER.

The ceremony was attended by Mubarak Naser Al Sayer (CEO – ALSAYER Group), Bader Musaed Al Sayer (CEO – Al Dhow Holding), Bengt Schultz (COO – ALSAYER Group), Abdulaziz Kiradoh (CFO – ALSAYER Group), Desmond Lew (Senior Business Director, Parts and Group Logistics), Khalid Nayfeh (Deputy General Manager, Accessories), and other distinguished delegates, senior management, team members from Toyota and Lexus Group Sales, Service, Parts, as well as press and media representatives.

Mubarak Naser Al Sayer, CEO of ALSAYER Group, emphasized the dedication of the Group Parts and Accessories team to meeting the evolving desires of Toyota and Lexus customers in Kuwait.

He reaffirmed the company’s unwavering commitment to quality, stating, “Each Sayarti accessory undergoes rigorous testing to guarantee its performance and durability. Our Accessories Center is equipped with the latest technologies and boasts a talented technical team dedicated to achieving excellence. Looking ahead, we are poised to explore innovative solutions and expand our operations to meet all customer expectations.”

Desmond Lew, Senior Business Director of Parts & Group Logistics, said, “Directly translated from Arabic, SAYARTI literally means ‘my car.’ With the launch of SAYARTI BY ALSAYER, Toyota and Lexus owners will now be able to personalize their cars like never before, with the peace of mind that comes from the quality and customer service for which Al Sayer is renowned.”

The core of SAYARTI consists of its four strategic pillars, developed from customer insights and automotive trends.

1. Protected: Offering products designed to safeguard the vehicle’s exterior and interior, ensuring long-lasting protection.

2. Connected: Providing products that enhance the vehicle’s connectivity and convenience.

3. Accessorized: Offering products designed to enhance the vehicle’s style and appearance.

4. Off-Grid: Providing products for outdoor pursuits and off-road exploration.

“The four pillars of Sayarti were developed through market research, which helped us understand the evolving needs of our customers. By integrating these insights and aligning with automotive trends, we deliver premium-quality accessories that meet the unique demands of our customers and enhance their driving experience,” commented Khalid Nayfeh, Deputy General Manager – Accessories.

SAYARTI is dedicated to innovation, offering accessories that blend style, functionality, and advanced technology to reflect each customer’s personal expression. The brand upholds exceptional quality standards through precision tools and processes.

With trained technicians and a high-standard fitment center equipped with advanced technologies like laser engraving and precision cutting, SAYARTI ensures superior craftsmanship and seamless integration.

At the launch event, attendees explored the latest Toyota Land Cruiser, Lexus LX600, and NX350 models, each enhanced with exclusive body kits, along with a Prado featuring an off-road kit and a Toyota Camry showcased with a new aero kit, highlighting SAYARTI’s commitment to performance and aesthetics.

Customers are invited to visit ALSAYER’s Toyota showrooms in Shuwaikh, Ahmadi, Abu Fatira, and Jahra to explore the full range of SAYARTI accessories. Expert assistance and premium service are readily available to help visitors find the ideal accessories for their vehicles.