Mahindra & Mahindra, Eram Skills Academy launch game-changing auto training program

• Mahindra & Mahindra’s initiative offers intensive training for ITI and diploma holders to address India’s shortage of over 500,000 skilled technicians, including 15,000 needed in Kerala, and guarantees 100% placement for graduates.

Kunnamkulam

Mahindra & Mahindra, one of India’s leading automotive manufacturers, in partnership with Eram Skills Academy has launched a new Skill Development Program at the ASAP Community Skill Park in Kunnamkulam, Kerala.

The program aims to upskill youth in the rapidly expanding automobile sector, providing much-needed technical expertise and employment opportunities.

The inauguration ceremony was led by Mr. Pavan Kumar, Vice President of Mahindra & Mahindra, who officially opened the center. Mrs. Seetha Ravindra, Municipal Chairperson, launched the state-of-the-art lab facility. Distinguished guests at the event included Dr. SiddeekAhmed, Chairman and Managing Director of EramGroup; K. Ravi, Technical Head of Mahindra & Mahindra; Pratyush Bose, Zonal Customer Care Head of Mahindra & Mahindra; and Lt. Cdr. Sajith Kumar EV (Retd.), Head of ASAP Community Skill Park.

Addressing growing demand for skilled automobile technicians

India, one of the largest automobile markets in the world, is experiencing rapid industry growth. With more vehicles on the road and advancements in automotive technology, there is a significant demand for skilled automobile technicians.

It is estimated that India currently faces a shortage of over 500,000 skilled technicians, with Kerala alone needing 15,000 technicians within the next two years.

This initiative by Mahindra & Mahindra directly addresses the skills gap by offering intensive training programs for ITI and diploma holders, equipping them with specialized skills required by leading automobile brands, including Mahindra showrooms and service centers. The program guarantees 100% placement for all graduates.

Comprehensive training program

The Mahindra & Mahindra Skill Development Program is a one-month intensive training module that provides hands-on experience and industry-specific skills in the automobile sector.

The program is open to candidates with qualifications in ITI, Diploma, BTech, VHSE, or KGST in automobile technology. Participants will gain industry-relevant knowledge, followed by fifteen days of on-the-job training at Mahindra service stations.

This initiative bridges the gap between academic education and industry demands by offering practical training that enhances employability in the competitive automobile sector. Graduates from over 12,000 ITIs and 3,500 polytechnic institutions across India, particularly in Kerala, stand to benefit from this program.

Empowering the next generation

Speaking at the event, Dr. Siddeek Ahmed, Chairman and Managing Director of Eram Group, stated, “We are developing a new ecosystem for skill development to meet the industry’s demand for skilled labor. This program, in collaboration with Mahindra & Mahindra, will create industry-aligned curricula delivered by experienced trainers, equipping candidates with the right skills to succeed in the automotive sector.”

Dr. Ahmed also outlined Eram’s vision to transform the traditionally male-dominated automobile service industry by aiming for a 50% female workforce at ERAM Motors showrooms and service centers. He emphasized Mahindra’s commitment to creating inclusive environments, providing opportunities for differently-abled individuals as part of this training initiative.

Mr. Poulose Theppala, Director of Eram Technologies, highlighted Eram Skills’ track record of successfully training and deploying skilled labor in the oil & gas and healthcare sectors. “We are now expanding into the automobile sector to meet the growing demand for skilled technicians. This program is set to revolutionize the automotive training ecosystem in Kerala and South India.”

Collaboration with ASAP and industry impact

The partnership with the Additional Skill Acquisition Programme (ASAP) Kerala reflects a commitment to enhancing the employability of Kerala’s youth by providing industry-specific training, certifications, and internships.

Community Skill Parks (CSPs) under ASAP Kerala offer advanced vocational training in sectors such as healthcare, electronics, and automotive, helping bridge the gap between academic knowledge and industry demands.

Mahindra & Mahindra’s initiative also focuses on providing accelerated pathways for ITI and diploma holders, enabling them to upskill and secure stable jobs within just one month.

Future prospects

The Skill Development Program by Mahindra & Mahindra and Eram Skills Academy is a win-win for both aspirants and the industry. It aims to uplift job seekers, address the shortage of skilled technicians, and contribute to the growth of India’s booming automotive sector.

As the demand for skilled labor in the automobile industry continues to rise, this initiative is set to empower youth in Kerala and beyond, offering them a platform to build successful and rewarding careers.