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By Nishant Lalwani, Maha Taki, and James Deane
Special to The Times Kuwait
Last year, OECD countries collectively allocated more than $220 billion in official development assistance (ODA). But a rising tide of disinformation is undermining the effectiveness of these investments.
For example, a massive increase in financing for climate adaptation is urgently needed, but the impact of calls for increased investment would likely be limited if disinformation campaigns persuade people that global warming doesn’t exist or is not worth addressing. As COVID-19 showed, pandemic responses can be undermined if people fall victim to misleading health advice. And without a free and independent press to hold politicians and policymakers to account, famines become more likely, because increasingly scarce resources such as water and arable land may be poorly managed in the absence of transparent and equitable governance.
More worryingly, disinformation threatens not only development, but also democracy itself. As news organizations struggle to survive in a complex and fast-changing media landscape, abuses of political and corporate power go unchecked. Independent journalism is one of the cheapest and most efficacious bulwarks against authoritarianism. In fact, it is so effective that autocrats are spending billions of dollars each year to undermine it by influencing domestic and foreign media narratives, as Freedom House’s report on China’s global media influence shows.
And yet, while autocratic regimes invest billions in disinformation, Western countries are doing little to address the problem. To be sure, policymakers and politicians emphasize the vital role of press freedom in speeches, disinformation reports, and democracy conferences. But global government investment in public-interest journalism remains shockingly low.
The OECD Development Assistance Committee (DAC) recently published a landmark report that underscores this “mismatch between rhetoric and resource allocation.” A detailed mapping study of ODA for media found that donor countries have not allocated enough resources to respond adequately to the dramatic erosion of information integrity worldwide.
Over the last decade, the percentage of the global population living under autocratic rule has risen, from 49% to 70%, disinformation has surged in every country, and the financial threats confronting independent media have become existential. But support for media has remained stagnant, with 38 OECD countries spending a total of around $500 million per year – or about a third of Russia’s estimated propaganda budget. This represents less than 0.2% of total ODA in 2022 (the most recent year for which statistics are available).
Worse, only a small fraction of this support is directly channeled to independent media organizations in recipient countries. The report finds that less than 10% of ODA for media and the information environment is delivered to journalists, media outlets, and civil-society organizations focused on journalism. This represents a mere 0.05% of total ODA between 2016 and 2022. Unless ODA for journalism is significantly increased, public-interest media in many countries will die out, with dire consequences for the societies served by these outlets. Democratic processes will be destabilized, and progress on development will be stunted – perhaps irrevocably so.
Fortunately, some donor countries have finally begun to recognize this need. In March, the OECD DAC published a new set of principles for providing relevant and effective support to media and the information environment, which call for increasing financial and other forms of support, and strengthening local leadership and ownership. This means “ensuring a more significant share of ODA for media development reaches local and regional actors directly” and “increasing the availability and accessibility of direct, flexible, and reliable support, including core funding and longer-term, multi-year funding.”
This suggests that the low levels of spending on independent journalism do not reflect a lack of knowledge or evidence. Rather, donor countries consider this type of support to be politically challenging and difficult to execute – and rightly so. Investment in independent media can complicate government-to-government relationships. Moreover, even large donor countries are unable to invest in the staff required to support media organizations effectively as part of their bilateral ODA support to countries.
In addition, preserving the editorial independence of media outlets remains essential. While the amount of ODA going directly to media organizations is unacceptably low, it would also be inappropriate for donor countries to increase direct support themselves – no government should be picking and choosing which news outlets are worthy of support.
Our organization, the International Fund for Public Interest Media (which financially supported the OECD DAC study but played no role in data collection or analysis), was created to address these challenges. As a multilateral fund that pools contributions from a large and diverse group of donors, it is designed to channel funding to media outlets quickly and at scale, without compromising the editorial independence of the newsrooms it supports.
Equally important are the other global, regional, and local organizations that help strengthen the capacity of independent media, advocate for press freedom, and push for regulatory reform. The International Fund was set up to work in synergy with these entities.
All of these initiatives are ready to scale up their support. But they need more resources. They must also work together to make media support a more central part of political discussions related to foreign policy and international development. Working together, we can urge government decision-makers who have leverage over ODA spending to increase support for this critically important area. This can be achieved by amplifying constructive voices and broadening the coalition of actors supporting independent media, particularly by connecting journalism’s plight to other high-profile problems such as disinformation and corruption.
Looking ahead, artificial intelligence will fundamentally alter the information ecosystem, making investment in journalism even more critical. With enough funding, independent news outlets will be able to develop the tools and the capacity to deploy new technologies in the service of the public interest, rather than being left behind – as they were after the rise of social media. If OECD donor countries increased their support for media from 0.2% to 1% of total OAD – a relatively small increase, given the scale of the challenge – more than $2 billion would be available for the sector globally.
Western countries have been lamenting the crisis in independent media for over a decade now. But foreign-aid spending on journalism has remained flat over that period. The world has changed drastically in the last ten years, and a shift in donor strategy is long overdue. Now is the time to save independent journalism. The longer we let disinformation thrive, the less likely it will be that democracy survives.
Nishant Lalwani
Nishant Lalwani is Co-Founder and CEO of the International Fund for Public Interest Media.
Maha Taki
Maha Taki is Director of the What Works Unit at the International Fund for Public Interest Media.
James Deane
James Deane is Co-Founder of the International Fund for Public Interest Media.
Copyright: Project Syndicate, 2024.
www.project-syndicate.org