tabii, the global streaming service by Türkiye’s national public broadcaster, TRT, has officially launched globally in the MENA region which is pivotal to tabii’s mission of connecting cultures through compelling storytelling.
Since its launch in May 2023 in Türkiye, tabii has captivated local audiences with its productions based on common values. Built on Turkish storytelling long admired by MENA audiences, tabii sets off in the region with a unique streaming experience and fresh perspective to digital entertainment of rich high-quality content appealing to universal values with something for everyone in the family.
With the motto “Stories That Bond Us,” tabii aims to satisfy the global demand for high-quality Turkish entertainment by providing unmatched access to more than 40 original productions exclusive to the platform; series, movies, documentaries, kids’ content, and an extensive library of popular TRT productions. tabii offers its viewers multiple language options localized in Arabic, English, Spanish, and Urdu in addition to Turkish; ensuring accessibility and cultural relevance, breaking language barriers to create a seamless viewing experience.
tabii shares stories rooted in Turkish heritage, providing an authentic storytelling experience woven with love, bravery, empathy, resilience, and triumph, creating inspiring storylines and putting a spotlight on the stories of a culturally diverse audience underrepresented in mainstream digital streaming platforms.
Digital Home for Turkish Storytelling
Turkish productions already have over 750 million viewers in 170 countries in Europe, the Middle East, Asia, Africa, and the Americas with more than 150 TV series. International demand for these shows increased by 184% between 2020-2023. Turkish dramas have long resonated deeply with audiences in the UAE and the broader Middle East, celebrated for their complex narratives and universal themes of family, honor, and love.
These series consistently rank among the most-watched in the region, showcasing a cultural bond that tabii seeks to deepen and expand. The service’s launch in the MENA region represents a cultural bridge directly to regional viewers. tabii fills this content gap in the digital streaming industry by curating an extensive Turkish library.
Universal Hub for Stories That Bond Us
“TRT’s global streaming service tabii will emerge as a crucial actor and a positive influence on the global streaming landscape, particularly in the Middle East, where shared cultural and historical ties resonate deeply,” said Prof. Dr. Mehmet Zahid Sobacı, Director General of TRT. Speaking at the exclusive MENA launch event at the Grand Hyatt Dubai, he added: “Tonight is more than just a streaming service launch it marks the beginning of a new era in entertainment, where the rich stories of the East meet modern narratives of the West. As tabii expands globally, it continues to bridge cultures, celebrate diversity, and bring family-friendly entertainment to audiences worldwide.”
tabii brings fresh perspectives to the stories of prominent historical figures underlining the significance of regional shared cultural and geographical values as well as captivating modern stories in various genres including action, adventure, animation, comedy, drama, fantasy, and thriller.
Stories of the beloved and iconic “Rumi” a profound story of the exploration of love and spirituality that highlights the life of the scholar, poet, and teacher; “Free Sky” which shares the action-packed stories of the Turkish Air Force and fighter jets; TRT’s popular production “Little Archer: İskender” returning with its brand new adventures; “The Late Offices” the story of a mortician on a path to find who will wash him when he dies which has become a big social media phenomenon in Türkiye; “The Fifth Vigilante” following the journey of an assassin who witnesses an event that changes his life completely and leads him into an unexpected struggle; “Young Ibn Sina”, the story of the childhood of İbn-i Sina, a child genius who becomes one of the most famous thinkers of his time amongst many other original productions.
The platform’s library features several highly popular actors, including Bülent İnal, Mehmet Ali Nuroğlu, Devrim Özkan, Ahmet Kural, Hande Soral, Kaan Yıldırım, Ozan Akbaba, Tuba Ünsal, İbrahim Çelikkol, Cansu Dere, Ozan Güven and Büşra Develi.
Since its launch in May 2023, tabii has exceeded 11 million users featuring over 40+ original productions in addition to its thousands of hours of content library. It now aims to captivate the MENA region viewers by expanding its services to more countries with exciting content dubbed and subtitled in multiple languages including Arabic. In the MENA region, tabii will primarily operate in Jordan, Lebanon, Qatar, Saudi Arabia, UAE, Kuwait, Oman, Bahrain, Tunisia, Morocco, Algeria, and Egypt.
tabii Offers Different Subscription Tiers
tabii launched with both basic and premium package options in the MENA region. tabii subscribers are entitled to full access to the originals exclusive to the platform as well as the rich TRT content library dubbed and subtitled in Arabic and other supported languages including English, Spanish, and Urdu. tabii offers a 7-day free trial period to its new subscribers to enjoy the features of the streaming service.
tabii can be watched on various mobile devices through the tabii App on iOS and Android, on computers via www.tabii.com, and on smart TVs and TV boxes.
