Three ad agency executives said that Twitter faced reluctance when it was offering publicity opportunities yesterday evening at an event in New York City, as plans for the social networking company led by billionaire Elon Musk remain unclear
The CEO of Tesla, who decided to buy Twitter for $44 billion, tweeted that there should be no ads on the platform so it can have more control over its content modification policies, says a local Arabic daily quoting Reuters, while Elon Musk plans to make Twitter a public company again within 3 years
Twitter told its employees in internal meetings and in public disclosures that its advertising and other operations would continue as normal until the deal was completed, but the company could not predict what changes Musk might make.
“Whatever (Twitter) says, what anyone really wants to know is what it’s going to be like in the future,” Mark Dimasimo, founder of advertising agency Dimasimo Goldstein said, referring to Twitter’s presentation to advertisers yesterday.
Twitter made $5 billion in revenue in 2021, mostly from digital advertising on its website and app.
“I’d like [Twitter] to talk about it because there’s a lot of curiosity,” said Alex Stone, senior vice president of advanced video and agency partnerships at Horizon Media.
In its New Front offer, Twitter announced the expansion of its partnerships with media companies Condé Nast and Essence, which will create audio and video software for Twitter. Advertisers will be able to purchase ad spots that will run alongside those videos.
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