International businesses in the tourism industry, including several leading tourism industry businesses from Kuwait, will convene in Viet Nam’s Ho Chi Minh City (HCMC), for the 17th International Travel Expo 2023 (ITE HCMC 2023) being held from 7 to 9 September.

The theme of this year’s event ‘Connectivity, Growth, Sustainability’ is aimed to create breakthrough solutions that could accelerate Viet Nam’s tourism industry, while still keeping the code on sustainable development and promoting the beautiful image of Viet Nam.

“The ITE HCMC 2023 will focus on promoting commercial activities to connect with key tourism markets as well as expand new markets”, said Deputy Director of Ho Chi Minh City Department of Tourism, Le Truong Hien Hoa, at the press conference held to announce the event.

This year’s edition of the ITE HCMC will feature a record number of more than 400 booths, exhibiting products and solutions from a variety of companies and brands, 30 of which come from regional and global destinations such as Japan, the Philippines, Thailand, Kuwait,…, along with 46 provinces of Viet Nam.

Being the only international travel expo in Viet Nam with the International Buyers Program, ITE HCMC 2023 can provide opportunities for many businesses to expand the market and bring more tourists to the Southeast Asian country. According to the country’s National Authority of Tourism in July 2023, Viet Nam welcomed more than 1.04 million international visitors, up 6.5 percent compared to June.

The expo takes place in the context of new visa policies from Viet Nam, which will allow foreigners to enter, and exit by e-visa from 15 August. With about 6000 trade appointments to be conducted during the three-day expo, ITE HCMC 2023 is considered a fundamental event to promote the image of the country and people of Viet Nam in general, and Ho Chi Minh City in particular.

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