Samsung Gulf Electronics in collaboration with Andalus Trading Establishment Company, today announced the launch of the first QLED 8K television in Kuwait during an immersive launch event held in JW Marriott Kuwait City. The introduction of QLED 8K breaks new ground for Samsung’s ultra-premium TV and home entertainment offering, delivering beautiful design and supported with the most advanced picture quality in its portfolio.

The QLED 8K TV will be offered in 98-inch, 82-inch,75-inch and 65-inch screen sizes, designed to meet Kuwait’s demand for larger screen formats that also provide the incredible performance customers have come to expect from Samsung. To achieve 8K resolution, the Samsung 8K QLED produces four times more pixels than a 4K UHD TV and 16 times more pixels than a full HD TV.

“With Real 8K Resolution features embedded with Samsung’s proprietary 8K AI Upscaling technology, Samsung is pushing the boundaries of TV technology for consumers around the world,” said Mustafa Sadick, Head of Visual Display Division at Samsung Gulf Electronics. “We are excited to bring our first QLED 8K TV lineup to Kuwait with stunning 8K resolution for a new level of immersion, demonstrated in an interactive manner at today’s event.”

Ismail Horani, CEO of Andalus Trading Establishment Company mentioned: “The partnership between Samsung & Andalus has been over four decades and this will be the start of yet another journey. We are excited to showcase and provide to our esteemed channel partners, the latest innovation in QLED TVs from Samsung. With the breathtaking QLED 8K TVs, consumers will experience exceptional depth and detail, transporting them into a new dimension of groundbreaking picture quality.”

8K AI Upscaling

Samsung QLED 8K comes with AI Upscaling that uses the power of machine learning to analyze and upscale content to 8K resolution, to help optimize the viewing experience. 8K AI Upscaling results in more detailed and natural videos as it upscales not just one aspect, but a whole variety of features such as light, color and line differentiation.

Despite the limited native 8K content currently available, the Quantum Processor 8K can recognize and upscale all content whether through a streaming service, set-top box, HDMI, USB or even mobile mirroring to appear in 8K resolution. In addition, the QLED 8K range features Direct Full Array Elite for enhanced contrast and precise backlighting control.

Not only can you watch content developed in 8K on the QLED’s 33-million-pixel screen, but with the 8K AI Upscaling feature, you can also watch your favorite videos from any resolution – from SD to 4K – transformed to as close to-8K quality as possible, depending on the source.

8K AI Upscaling is based on artificial intelligence smart learning, so through usage, it will develop and adapt with each video upscale as more video data becomes available to the system to be analyzed. But even from the first usage, the QLED 8K provides the most comfortable color, light and texture balances to provide the optimum viewing experience for each user.

Vivid Details and Outstanding Realism

The Samsung QLED 8K integrates HDR10+ and Ultra Bright III to manage the TV’s contrast and color. Brightness levels are optimized to help ensure content is displayed beautifully and consistently in almost any lighting conditions. HDR10+ also minimizes the impact of glare and reflection in many of Kuwait’s sun-filled rooms.

As Samsung’s flagship TV, the QLED 8K will also include the unique lifestyle features available across the QLED range that enable consumers to get the most from their TV, while maintaining our highest quality in picture and sound. Additional features include:

  • One Invisible Connection, an all-in-one clear cable that frees TV space from unsightly cords. Combining the optical cable and power into one thin five-meter cord, offering more freedom to decide where and how to place the TV.
  • Ambient Mode, integrate the TV screen to suit a rooms interior décor and design. Display art or photos, or time and weather or take a picture of the wall and set it onscreen, so the TV seamlessly blends in while it is not on.
  • Smart TV enhancements, Samsung TV’s work with Smart Things or Bixby, offering choice to control the connected home.
  • One Remote, control a range compatible devices with One Remote Control and get quick access to things like Netflix, YouTube, Xbox or a compatible Soundbar.

Samsung’s QLED 8K TVs are available across all major retail stores and Samsung brand stores in Kuwait.

For more information on Samsung’s QLED TV lineup, please visit


Read Today's News TODAY... on our Telegram Channel click here to join and receive all the latest updates