Nana, one of the region’s leading feminine hygiene brands, has launched its ground-breaking and globally renowned #WombStories campaign in Kuwait.
The #WombStories campaign tackles issues that society feels uncomfortable with by uncovering women’s experiences with an inspiring video which shows the physical and emotional journey women go through every day, from puberty to menopause.
An independent research conducted in Kuwait in October revealed that almost half of women surveyed experience pain during their periods but never talk about it.
Of the women suffering with fertility issues in Kuwait, a third reported feeling alone and unable to talk about it.
The emotive #Wombstories film aims to show what lies below the surface within a woman and uncover the journeys every woman goes on without speaking about it.
The #WombStories campaign encourages women to step out from the shadows and tell the amazing, human stories of the unseen, unspoken power of women’s bodies.
Society has been known to prevent women for sharing their experiences, and as such, taboos continue to exist and grow. Nana believes these hidden and unspoken experiences have consequences on women’s confidence and wellbeing; resulting in shame, embarrassment, isolation, and in many cases undiagnosed pains.
Michele Karaa, Nana Marketing Manager MEA, said, With our #WombStories campaign we are giving women a platform to express themselves. To normalize and celebrate women’s bodily functions and physiology we need to make them heard. We hope that our #WombStories campaign will encourage women in Kuwait to speak openly and comfortably about their intimate experiences, so they’re never hidden, forgotten, overlooked or belittled again.”
