Toyota’s vision of creating mobility for all is once again in the spotlight as Mohamed Naser AlSayer & Sons Est Co launched the 2023 Toyota Urban Cruiser in Kuwait Market. Pairing outstanding fuel efficiency with a powerful, refined design, spacious interior and host of advanced features, the compact SUV is designed to meet the needs of Toyota’s most discerning customers. 

The launch event was attended by Mubarak Naser Al Sayer CEO, Bengt Schultz COO, Martin Aherne Business Director Toyota Sales Division and Top Management Team at ALSAYER, Theo Kruger General Manager Retail Sales, Savio Alvares Deputy General Manager ‘ALSAYER AL OSTOUL’ Fleet Sales, Bader Faisal Al Sayer Senior Marketing Manager Toyota Sales, Hamad Al Fouzan Senior Manager Product Planning, distinguished fleet customers, members from Toyota Sales team, in the presence of representatives from the press and media.

The 2023 Toyota Urban Cruiser has been engineered with the ever-changing needs and preferences of the company’s global consumer base in mind. Boasting a sleek, crossover SUV-like design, the five-seater vehicle exudes style and sophistication and features a spacious and roomy cabin with ample space for both passengers and their luggage. Whether traveling solo or as a group, the new Urban Cruiser promises a comfortable and convenient ride that caters to requirements of today’s active lifestyles.

Speaking at the event Bader Faisal Al Sayer said “Toyota has a full range of superior SUV vehicles in the world, and the legend Land Cruiser occupies the undisputed top. The group also includes Prado, Fortuner, and Rav4 vehicles… which have proven their worth outside and inside the city. And now we are pleased to announce the joining of a new member to the group, the all-new Urban Cruiser… with an innovative look that enhanced the status and strong image of Toyota SUVs”.

According to Theo Kruger “Today we have a new SUV that appeals to the young generation packed with several impressive features. The line-up of Toyota vehicles couldn’t have expanded in a better way. We are confident that you will thoroughly enjoy the driving experience with Urban Cruiser.”

Savio Alvares said “Our SUV lineup is growing, All new Urban Cruiser 2023 launch expands our range and are now able to cater to diverse requirements of our fleet customers. This gives us opportunities to cater to the new segment of customers which weren’t targeted earlier. New Urban Cruiser is appealing to a rental company as well as corporate”.

Kei Fujita, Chief Representative, Middle East and Central Asia Representative ‎Office, Toyota Motor Corporation, commented: “The Middle East launch of the new Urban Cruiser marks the arrival of yet another premium vehicle with all the advanced features and adaptability Toyota’s customers have come to expect. The versatile Urban Cruiser can effectively cater to any number of unique driving experiences, all while guaranteeing dynamic performance and greater fuel efficiency thanks to the new Neo Drive powertrain. This eco-friendly powertrain represents another important step on our journey toward carbon neutrality and making sustainable mobility solutions available to all, ensuring that no one is left behind.”

Fujita added: “I would like to express my gratitude to our customers in the region, whose constant support serves as a powerful motivation to create ever-better cars.”

The vehicle owes much of its smooth acceleration and dynamic on-road performance to the new Neo Drive Powertrain, which is the first of its kind in the Toyota lineup. It features a 1.5-liter, 4-cylinder gasoline engine and Integrated Starter Generator (ISG) that functions as both an electrified generator and motor. Combined with a compact Lithium-Ion battery, the powertrain delivers 102 hp and 137 Nm of torque, with an average fuel consumption of 19.8 km/l and is paired with six-speed automatic transmission that offers enhanced performance during low-speed and stop-start conditions. 

The 2023 Urban Cruiser’s highly-rigid body and suspension, along with a 5.4-meter turning radius for greater maneuverability, all contribute to its outstanding handling, stability, and ride comfort. The vehicle boasts MacPherson strut-type front suspension, ensuring a smooth and secure ride with direct and linear driving dynamics. Meanwhile, the back is fitted with a torsion beam suspension system, which provides greater stability even when cruising at high speeds or taking sharp turns.

The 2023 Urban Cruiser’s exterior is characterized by a unique crystal acrylic upper grille with premium chrome garnish. The resulting modern, advanced appearance is further enhanced by a wide lateral bar that flows from each DRL and crosses through the Toyota emblem. A wide, trapezoidal lower grille embodies the vehicle’s toughness, while the side view reveals a distinctive character line runs from the front to the rear, expressing length and presence that is complemented by 17-inch alloy wheels. At the back, a chrome garnish connects the two combination lamps to create an advanced impression. 

The new Urban Cruiser’s spacious cabin is designed for greater comfort and convenience. An outstanding field of view also immensely enhances the driver and passenger experience. Its wide instrument panel, with soft padding present throughout the interior, exudes refined elegance. The vehicle’s head-up display,  4.2-inch color Thin Film Transistor (TFT) multi-information display, along with a tilt and telescopic steering wheel equipped with audio system and vehicle operation controls, all make for a seamless driving experience no matter where the road takes you.

Other impressive features include a dual-sliding panoramic roof, a 7-inch or 9-inch multimedia screen with seamless Apple CarPlay® and Android AutoTM integration, and a wireless smartphone charging system. Additionally, the interior offers three USB ports, a six-speaker sound system, a powerful automatic air conditioning system with rear AC vents, and 60/40 split reclining rear seats.

As with any Toyota model, the new Urban Cruiser comes complete with a comprehensive array of safety features. These include six SRS airbags (front airbags for the driver and passenger, side airbags for the front seats, and side-curtain airbags for the front and rear seats), Vehicle Stability Control (VSC), Anti-lock Braking System (ABS), Traction Control (TRC), Hill-start Assist Control (HAC), Panoramic View Monitor (PVM), Rear Parking Sensors, Tire Pressure Warning System (TPWS), and many more.

A choice of seven exciting exterior hues adds to the new Urban Cruiser’s striking visual appeal, including Pearl White, Metallic Silver, Metallic Grey, Pearl Red, Pearl Black, Brown Family Color, and Speedy Blue. Further personalization is made possible with the addition of several dual-tone variants – Pearl Black can be combined with Pearl White, Metallic Silver, Pearl Red or Speedy Blue. The vehicle’s interior features an equally stylish color scheme, with a mono-tone Black and dual-tone Black and Bordeaux options. The new Toyota Urban Cruiser also comes with 17-inch wheels, further adding to its powerful, luxurious look.

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