LuLu Hypermarket, the market-leader in hypermarket retailing in the region, showcased the best of American foods with the mega-promotion titled ‘Discover America with a Fork & Road 2021’ that opened on 6 December at all outlets of the hypermarket in Kuwait.
The week-long promotion was inaugurated at the Al-Qurain branch of LuLu Hypermarket by Mr. Patrick L. Chow Counselor for Economic Affairs , US Embassy to Kuwait, in the presence of LuLu Hypermarket management in Kuwait and a gathering of shoppers and patrons of the hypermarket. A spectacular cultural program that highlighted traditional and modern aspects of American culture and art, also accompanied the striking opening ceremony.
The inaugural event and the cultural activities that followed, as well as the subsequent seven-day long promotion are being held in full adherence to prevailing health and safety protocols.
The promotion presents shoppers with the unique opportunity to avail of food products from popular well-known US brands, as well as discover products and food lines of other American brands. Special food counters and sampling stations that allow shoppers to taste, and buy, freshly prepared well-known US delicacies, are also an enticing addition to the promotion.
The ‘Discover America with a Fork & Road 2021’, which celebrates the best of American foods available in Kuwait, also highlights the history, tradition and culture of this vast country through several large cutout replicas and images of historical, cultural and tourism-related sites in the United States that are prominently displayed across the hypermarket’s outlets.
Visitors and shoppers to the US food festival can also avail the occasion to click selfies of themselves or their loved ones against backdrop images of iconic sites and monuments in the United States.
Special offers on all US-branded products are a major draw of the promotion, with special prices on popular branded products such as: Alexia, Bolthouse, Bragg, Duncan Hines, General Mills, Gerber, Heinz Imp, Herrs, Jif, Kellogg’s Imp, Kraft Imp, Nestle Imp, Pillsbury, Post, Quaker Imp, Ragu, Sargento, Shullsburg, and Walden Farms, to name a few.
The ‘Discover America with a Fork & Road 2021’ promotion, is a continuation of LuLu Hypermarket’s endeavor to bring the best the world has to offer in food products and other goods to shoppers in Kuwait, at some of the most competitive prices. It is no wonder then that the hypermarket continues to live up to its slogan of ‘Where the world comes to shop’.
