Kalyan Jewellers, one of India’s largest and most preferred jewelry brands, recently launched the #IAmMoreThanEnough digital campaign to mark International Women’s Day on 8 March. The campaign video features Ritabhari Chakraborty, Wamiqa Gabbi, Pooja Sawant and Kinjal Rajpriya, regional ambassadors of the brand, in unique and distinctive avatars.
With a strong narrative to support the video, the campaign communicates that today’s modern woman is smart enough to recognise that being branded as ‘too much’, is just society’s way of trying to hold her back. She challenges social narratives and societal constructs to boldly claim her place in the world, while embracing her individuality and her unique sense of style. The video asserts that a woman should be appreciated, respected and celebrated for herself, her work, her passion, her strength, her persona and her talent.
The #IAmMoreThanEnough campaign, created along the lines of the International Women’s Day 2022 theme #BreakTheBias, crushes many established notions. The high decibel campaign encourages women to compete with herself, while overlooking biases that hamper her growth — because she is more than enough.
The campaign is promoted digitally, and can be viewed here: https://bit.ly/3syN60u