Instagram last week transformed its popular Throwback Thursday into an official feature and launched it as part of the new Instagram ‘Create’ mode.
Create makes Instagram a more multi-purpose social network with the flexibility to adapt to a broader range of content formats. The highlight of Create is the ‘On This Day’ option that shows a random feed post you shared on the same calendar date in the past. Tap the dice button to view a different On This Day post, and once you find one you prefer, you can share it to Stories as an embedded post people can open.
The launch could make it easy for users to convert their old impermanent content into fresh ephemeral content. That could be especially helpful because not everyone does something ‘Stories-worthy’ every day. The new mode helps you combine interactive stickers, drawings and text without needing a photo or video to share.
The new Create Mode inside the Stories composer, replaces Type mode with more options for sharing without your camera than just posting text. You can access it by swiping right at the bottom of the screen from the Stories camera, instead of left to other options like Boomerang. Create lets you use features otherwise added as Stickers atop photos and videos, but on their own with new suggestions of what to share:
Instagram is also offering a new version of its Giphy -powered GIFs feature inside Create. It lets you search for a GIF and see it tiled three times vertically as the background of your Create post, rather than laid on top. Through all these features, Create lets people generate new things to share even if they are laying in bed or stuck somewhere.
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