Indian Ambassador H E Dr Adarsh Swaika inaugurated the millets promotion campaign held at newly opened premises of Al Othman and Bisher Trading Company (OBTC) in Al Rai on 26 June in the presence of Managing Director Jagdeep Sahani and Kuwaiti partner Faisal Ali Al Bahar.
An exclusive gathering of distributors from across major retail outlets attended the event where ready-to-eat millet snacks were served as part of the millets promotion campaign held by the Indian Embassy over the past month at several restaurants.
OBTC Managing Director Mr. Sahani told the guests that OBTC introduced millet based products in its range sometime last year when they realized the health potential of the grain. Immediately they sourced and introduced the product in the local market to a great response.
Mr. Sahani mentioned the various sampling stalls are set up all over hypermarkets so that customers could try out for themselves the various range of products under the brand name Roasty Tasty.Varieties include 5 Grain Mix, Millet Munch, Crunchy Munchy, Millet mix among others and are packed in attractive coloured packets for easy identification.
In his address to the gathering Ambassador Swaika said that the millet promotion at OBTC was among the highlights of the millets promotion conducted at various restaurants over the past month. He noted that the ready to eat product was a very good initiative by OBTC and hoped that they would help in partly replacing and convincing people to eat healthy snacks.
Millets – called the wonder food is known to help reduce the risk of diabetes, obesity, high cholesterol, and heart disease. In addition to a plethora of health benefits, millets are also good for the environment with low water and input requirement. With the aim to create awareness and increase production and consumption of millets, United Nations, at the behest of the Government of India, declared 2023 the International Year Millets.
OBTC has been at the forefront of promoting healthy snacks and products in Kuwait. Representing thousands of reputed products and brands, OBTC has carved a name for itself in the country for quality, value, variety and service since the past 50 years.