Few makeup items in your arsenal are as confusing as eyebrow products. Gels, pencils, powders, pens, and pomades — the list goes on and on. And then there are brow styles: the boy brow is relaxed and natural looking; the insta-brow is sculpted, refined and perfectly shaped. When it comes to brow products, much like foundation tools, there is no right or wrong way to go — it all comes down to personal preference. To help you decide what eyebrow product is right, here is a complete guide.

Eyebrow pencils: These pencils allow for the most natural-looking finish. Because of their fine, precise tips you can fill in gaps with hair-like strokes or use it to define your shape.

With a very light hand, use the pencil to draw short, hair-like strokes to any sparse areas in your eyebrows. Start at the tail to define the shape and also emphasis your arch before filling in the front of your brow. For an even more natural look, use a spoolie to brush them out when you’re finished.

Eyebrow gels: Eyebrow gels are by far the easiest of all brow products to apply. To achieve full, bushy eyebrows, all you have to do is swipe on the product and you’re good to go. Not only are brow gels great for adding pigment to your hair, but they also provide you with great hold and keep brows in place.

Using short, light strokes, brush the gel spoolie through your brows, combing the hair upwards. Once you’ve filled in the appropriate amount of color, use the spoolie to brush the hair in the natural direction of growth.

Eyebrow powders: If you crave thicker brows with a soft look, eyebrow powders are the way to go. They can be applied with an angled brow brush to layer on product and fill in holes or darken existing hair. Eyebrow powders have great staying power and can be used in conjunction with other products for a standout look.

Using an angled eyebrow tool, apply powder to your brush and be sure to dab off the excess before blending it into your brows. You can define your arch with the powder before sculpting the tail of your brow and filling in any gaps in the front. To really soften the look, brush it out with a spoolie when you’re finished.

Eyebrow pens: Eyebrow pens are the closest product you can find to faking microbladed brows. The thin, ink tip allows for precise application of hair-like strokes. Look for waterproof options for extra staying power.

Similar to eyebrow pencils, pens can be applied lightly, in short strokes to fill in hair. Use the natural direction of hair growth as your guide for where to draw on any lines.

Eyebrow pomades: Dramatic brow looks (AKA the Instabrow) call for pomades. Not only do they offer highly pigmented color payoff, but the application method lends itself to super-defined, sharp brows. If you’re someone who wants to spend a good amount of time drawing on your eyebrows and creating smooth lines to create your shape, this product is for you.

First, you’ll need an angled brush with stiff bristles to apply the pomade formula. Holding the brush with a light hand, draw smooth strokes to create your desired eyebrow shape. As always, use a spoolie to blend it when you’re done.


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