By Ricky Laxa
Staff Writer
Coffilia, a high-end coffee brand from Viet Nam opened its first outlet outside the country and the first one in Kuwait. His Excellency Ngo Toan Thang, Ambassador of Vietnam, Mr. Luai Al Qattan, Owner of Coffilia in Kuwait and Mr. Thang, Chairperson of Coffilia in Viet Nam spearheaded the official launch of the product and venue with members of the diplomatic community and invited guests attending the event.
In his welcome remarks, Mr. Qattan thanked the Vietnamese Ambassador and the team of Coffilia for working on the project within three years to open the very first outlet outside Viet Nam. He hopes to open more outlets in Kuwait within the coming months. Mr. Luai Al-Qattan calls himself a “Viet Nam lover”. He has visited the farms by Minh Tien in the northwestern region of Viet Nam to learn about the “circular economy” model that the group has successfully integrated into the business model. An agreement between Mr. Luai Al-Qattan and the Coffilia team was signed on September 25, 2023, after months of preparing for the venue of the Coffilia shop in Kuwait.
At Coffilia, customers will have the opportunity to try brand-new Vietnamese drinks, including the famous “bac xiu” (white coffee with condensed milk), “ca phe sua da” (brown coffee with milk and ice) and “ca phe muoi” (salt coffee). All the coffee and tea in Coffilia has been researched and developed in-house by its team and will be adapted to suit the taste of Kuwaiti locals. Coffilia coffee uses the coffee beans harvested from the very own farms of Minh Tien group, which earned 4C and UTZ certificates in 2010. Since 2000, the company has begun to export directly to foreign markets; Coffilia is now available in several European countries, including Germany, Italy, England, France and other big markets like Japan, United States and more.
The opening launch of Coffilia is a joy for Vietnamese people in Kuwait in general, and the Embassy of Viet Nam in Kuwait in particular. H.E. Mr. Ngo Toan Thang, the Ambassador of Viet Nam in Kuwait, affirms that his aim is to promote further trade, tourism activities between the two countries, which shares a 47-year relationship. He hopes that the quality of Coffilia coffee will be the proof for the position of Viet Nam as the world’s second biggest coffee exporter.
Viet Nam Ambassador thanked everyone for coming to the event and invites all coffee lovers to visit the outlet and enjoy the flavors of coffee and specialty drinks from the beans homegrown in his country. Coffilia Coffee is located at Al Kout Beach Hotel in Mangaf.
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