Bahrah Trading Company (BTC), a subsidiary of ALSAYER Holding recently held a customer day featuring a seminar on Wacker Neuson’s concrete technology solutions. The event was attended by a delegation from Wacker Neuson including Manhal Al-Chalabi Regional General Manager MENA, Rainer Wewers – Senior Technical Consultant, Pesan Kumar Senior Business Development Manager, as well as distinguished customers, in the presence of Bengt Schultz COO ALSAYER Holding, Melakandy Hamza, General Manager along with sales team from BTC.

According to Bengt Schultz, COO ALSAYER Holding,“Our partnership with Wacker Neuson is a strong example of our commitment to our principles and values, and we are very proud that we represent the brand in Kuwait as a leading trademark in the construction sector. In the following presentation, you will see how the brand is committed to specific and stringent technical standards in the construction industry across the world.”

Welcoming all customers to the event, Melakandy Hamza said, “I express my profound gratitude to all our customer partners that inducted our products, especially products that make your enterprises eminently successful, in return turning your success to ours and together we have created the success story of Wacker Neuson in Kuwait”.

Wacker Neuson is a German Company founded in 1847, with more than 170 Years of experience in concrete technology, soil compaction work site related and compact equipment. Wacker Neuson reached a turnover more than 1.7 Billion Euro last year 2018; with 7 factories around the globe.

BTC represents the below product line from Wacker Neuson for Kuwait market:

  • Concrete consolidations equipment. (Vibrators, trowels and screeds)
  • Soil compaction equipment (Plates compactors, rammers and rollers)
  • Work site technologies. (Light towers, water pumps and portable generators)

Wacker Neuson is the first to invent the rammer (1930), followed by concrete vibrators (1937) and reversible plate compactor. They have more than 280 patents for innovation.

They are the first to introduce fully battery driven electric rammer and plate compactor and launched the first battery driven Electric wheel loader 3 years ago followed by Mini Dumper and Mini Excavator this year.

Rainer of Wacker Neuson Group delivered a technical presentation highlighting the advanced concrete technology solutions followed by product discussion with customers. Attendees expressed their special interest to explore the technical specifications of the displayed products and their usage , unique benefits in comparison with the competition.



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