Fashion

Kalyan Jewellers launches limited-edition ‘harams’

Kalyan Jewellers, one of India’s leading and most-trusted jewelry brands, has partnered with Annapurna Studios to launch the ‘Bangarraju’ Men’s Jewellery Collection, ahead of the much-awaited release of the movie Bangarraju, starring the father-son duo of Akkineni Nagarjuna and Naga Chaitanya.

The striking Navaratna haram and the iconic Puligoru haram worn by the father and son in ‘Bangarraju’, is from the personal collection of the legendary Telugu filmstar Akkineni Nageswara Rao, or ANR as he is lovingly known in the region. Through the Bangarraju movie, ‘The King of Style’ Nagarjuna, has brought into vogue the Panche Kattu (dhoti drape), Puligoru and Navaratna Haram — a style that once defined the timeless ANR look.

Puligoru, which means tiger claw, is a traditional masculine design signifying courage, and is part of the cultural ethos and legacy of the Telangana region. The nine precious gemstones in the Navaratna haram on the other hand, symbolizes purity, humility, awakening, contentment, courage, love, wisdom, compassion and health.

Kalyan Jewellers has recreated these two iconic pieces from the Akkineni family collection, giving fans a chance to recreate and embrace the iconic look. Speaking about this association, Kalyan Jewellers brand ambassador and ‘Bangarraju’ lead, Akkineni Nagarjuna said in a video message, “My father has always been my inspiration, and this traditional look that I have recreated for the movie Bangarraju is a tribute to him — even the jewellery that I wear in the movie, is originally his. Ahead of the release of the film, this traditional look seems to have appealed to the audiences, and that is how Kalyan Jewellers came on board to recreate Nana Garu’s haram designs.”

For his part, Executive Director of Kalyan Jewellers, Ramesh Kalyanaraman, said, “We consider it an honor to be able to reproduce the iconic jewelry pieces that once belonged to Nageshwara Garu. As a brand, we have always followed a hyper-local product and outreach strategy. We have encouraged our patrons to not only take pride in their traditional designs, but also to embrace them in style. And, when it comes to style, there is none that does it as wonderfully as The King (Akkineni Nagarjuna) himself. This is our special offering to our customers on the auspicious occasion of Sankranti.”

Ahead of Makar Sankranti, Bangarraju jewellery can be pre-ordered at Kalyan Jewellers outlets across India and the Middle East.



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