A new weight-loss injection craze is reshaping bridal beauty pressure in India. But behind the quick results, doctors are warning of a growing culture of medical shortcuts.
Mounjaro and Ozempic are medicines developed to control blood sugar levels in adults with Type 2 diabetes. Now, they are being used as a fast-track weight-loss solution, according to reports.
In India’s massive wedding economy, appearance is often judged. Experts say such social pressures are one of the top reasons driving this trend.
Health care platform Pharmarack estimates that India’s obesity drug market will reach 80 billion rupees ($837 million/€717 million) by 2030.
