ALSAYER Group participates in the rehabilitation of desert ecosystem in Al-Liyah

As part of its commitment to environmental sustainability and social responsibility, ALSAYER Group, in collaboration with the Kuwait Institute for Scientific Research (KISR), participated in the Environmental Day initiative to rehabilitate the desert ecosystem at the Wildlife Development Center in Al-Liyah on February 13, 2025, attended by Eng. Ibrahim Al-Fouzan, Senior Business Director of Toyota and Eng. Nehad, Group Manager of Corporate Excellence Department.
ALSAYER Group places environmental sustainability at the heart of its responsibilities, focusing on four key dimensions: Environmental conservation, Social responsibility, Employee and customer happiness and Financial performance. These dimensions work in harmony to achieve sustainable development. The group’s participation in this event reflects its deep commitment to social responsibility and its dedication to educating future generations. ALSAYER Group firmly believes that students are the future leaders and the heartbeat of the nation and it is our duty to enhance their environmental awareness and sense of responsibility toward their surroundings.
Eng. Nehad Al-Haj Ali, Group Manager of Corporate Excellence, emphasized that planting in the desert environment and protecting wildlife habitats are fundamental pillars in our efforts to maintain ecological balance and combat desertification. Despite its harsh conditions, the desert ecosystem is full of life that requires care and protection. Planting trees and native vegetation not only enhances green cover but also contributes to supporting wildlife and ensuring the sustainability of natural resources. From this perspective, we encourage everyone to adopt afforestation initiatives and preserve biodiversity, as our desert environment is an integral part of our identity and heritage, and it is our responsibility to safeguard it for future generations.
The private sector, represented by ALSAYER Group, values this meaningful initiative to rehabilitate the Al-Liyah area, which highlights the fruitful cooperation between the public sector, represented by the Environment Public Authority andthe research sector, represented by KISR. This synergy among various entities strengthens efforts to achieve a sustainable environment and a brighter future for Kuwait.