ALSAYER Group advances sustainability, safety, and social impact in 2025
At the end of 2025, ALSAYER Group reaffirmed its position as a leading responsible corporate citizen through measurable progress across sustainability, environmental health and safety (EHS), and community development. Guided by its Sustainability Gear Values, Nature, Society, Economy, and Wellbeing, the Group delivered integrated initiatives that advanced education, empowered youth, enhanced workplace safety, and supported long-term societal wellbeing.
Commenting on these achievements, Mohamed Naser Al-Sayer, Executive Board Member and Chairman of the ALSAYER Sustainability Committee, emphasized that sustainability is deeply embedded in the Group’s culture and decision-making. He noted that ALSAYER Group’s 2025 accomplishments reflect a shared responsibility toward future generations, employees, and communities, while ensuring sustainable growth aligned with national and global priorities.
Sustainable Growth, Infrastructure, and Customer-Centric Innovation
In parallel with its environmental and social initiatives, ALSAYER Group continued to strengthen sustainable business growth through forward-looking investments and innovation. During 2025, the Group commenced construction of a new flagship showroom, launched development of the largest body and paint service center, and began building a new MNSS automotive service center.
These infrastructure expansions were complemented by the introduction of new electric vehicle models and the deployment of enhanced digital applications and platforms aimed at elevating customer experience. Together, these developments reflect ALSAYER Group’s commitment to integrating sustainability, innovation, and operational excellence into its long-term growth strategy.
Strategic Partnerships and Education for a Sustainable Future
Throughout 2025, ALSAYER Group strengthened its sustainability and innovation agenda through high-impact partnerships centered on education and youth empowerment. The Group became a Platinum Member of the Kuwait Green Building Council, enabling ALSAYER employees to participate in LEED Green Associate 101 training to enhance green building expertise, alongside EV DC Charger technical training to support the development of clean mobility infrastructure.
In parallel, ALSAYER Group collaborated with Kuwait University’s College of Architecture to nurture future green professionals. Through this partnership, students gained access to GSAS certification training and a hands-on educational immersion program in Qatar, delivered in collaboration with GORD, providing practical exposure to sustainable design and construction practices.
The Group also renewed its strategic partnership for the fourth edition of the Kuwait National Robotics Competition, reinforcing its belief in collaboration between academia, government entities, and the private sector. This initiative brought together Kuwait University, the Ministry of Education, the Public Authority for Youth, and private sector partners to empower youth innovation in alignment with Kuwait Vision 2035.
Further strengthening applied learning, ALSAYER Group served as a strategic partner for the H2 Grand Prix Regional Hydrogen Vehicle Race, providing students with real-world exposure to renewable energy and engineering concepts and enabling qualifying teams to compete in the World Finals in Switzerland in June 2026.
Employee Development, Engagement, and Transparency
Employee engagement and continuous development remained a cornerstone of ALSAYER Group’s sustainability journey in 2025. The Group celebrated employee achievements during its Annual Convention, reinforcing a culture of excellence, transparency, and continuous improvement, and highlighting why ALSAYER Group continues to be recognized as “Best in Town.”
During the event, Mubarak Naser Al-Sayer, Chief Executive Officer, emphasized that ALSAYER Group’s long-term success is fundamentally driven by its people. He highlighted that curiosity, dedication, accountability, and collaboration are central to sustaining performance and innovation, while reaffirming management’s commitment to empowering employees through continuous learning, open communication, and a strong customer-centric mindset.
He further underscored that investing in people is essential to building resilient operations and achieving sustainable growth. In support of sustainable operations, ALSAYER Group continued to invest in developing employee capabilities through targeted training and development initiatives aligned with its long-term sustainability and operational excellence goals.
Sustainable Operations and Renewable Energy Leadership
Operational excellence was recognized across multiple facilities. The Auto Showroom in Abu Futaira was honored for excellence in sustainable design. The Toyota Service Center in Rai 2 received recognition for operational excellence, and the Lexus Quick Service Center was awarded for HSE compliance.
Renewable energy initiatives continued to gain momentum. The Ardhiya Delivery Center now operates on 25% solar energy. Since 2015, ALSAYER Group’s renewable energy projects have generated more than 13,000 MWh of clean energy and avoided over 8,000 tons of CO₂ emissions, demonstrating a long-term commitment to climate responsibility.
Reflecting on these achievements, Bengt Kurt Schultz, Chief Operating Officer, underscored that operational efficiency, sustainability, and innovation are deliberately embedded across ALSAYER Group’s facilities and expansion plans. He highlighted that these efforts play a critical role in strengthening operational resilience, enhancing performance, and reinforcing the Group’s long-term growth strategy.
Empowering Youth and Enhancing Community Wellbeing
Social investment in 2025 focused on education, inclusion, innovation, health, and safety. At the regional level, ALSAYER Group organized the First Gulf Conference on Responsible Citizenship, engaging more than 750 youth in discussions addressing digital wellbeing, substance abuse awareness, nutrition, psychological development, and the role of family and society in shaping positive behavior.
Lexus Kuwait engaged thousands of visitors during the Bayan Bilingual School Carnival, where students experienced virtual reality racing simulations and received Lexus “driving licenses,” promoting STEM learning through technology and teamwork.
The GR Yaris Cup Kuwait further demonstrated ALSAYER Group’s commitment to youth engagement and motorsport excellence, with the Kuwaiti team securing the inaugural Gulf Championship title in Season Two, reinforcing regional collaboration and sporting achievement.
Educational outreach continued through hybrid vehicle awareness sessions hosted at the Fahaheel Service Center for high school students, highlighting ALSAYER Group’s innovative transition toward hybrid and clean mobility solutions.
Sports, Health, and Social Impact
Inclusivity remained central to ALSAYER Group’s community initiatives. In partnership with the Kuwait Down Syndrome Association, the Group supported sports and cultural activities benefiting more than 250 individuals with special needs. Support was also extended to elderly Parkinson’s patients through the provision of tremor-canceling spoons, helping improve daily independence and quality of life.
Education access was strengthened through Toyota’s Miles for Minds campaign, which raised KWD 15,000 to support underprivileged children’s education. Health awareness initiatives included sponsorship of the Breast Cancer Awareness Campaign and delivery of the “Healthy Living = Healthy Life” session in collaboration with PHFS and the Ministry of Health, combining expert-led education with on-site health check-ups for employees.
Driving Innovation and Future Skills
ALSAYER Group continued investing in future-ready skills. Through its sponsorship of the Kuwait National Robotics Competition, the Group engaged 170 teams and over 800 students across VEX Robotics, SeaPerch, Drones, and Open Innovation categories. Kuwaiti talents achieved international recognition, winning the Judges Award at the VEX Robotics Competition in Texas and the SeaPerch West Asia Championship in the UAE.
The Group formalized collaborations with Kuwait University, Horizon Educational, and the Kuwait National Robotics Competition to advance renewable energy robotics education for university and school students. Innovation was further celebrated through the Toyota Dream Car Contest, where competition materials were digitized using QR codes, and a Kuwaiti participant won the Best Finalist Award at the 2025 World Art Contest in Japan.
ALSAYER Car Rental supported the Google Summit 2025, empowering educators from more than 20 schools and 250 attendees with AI-driven teaching tools. In partnership with Enviro Group, affiliated with UN-Habitat, a six-month youth program trained over 200 students, culminating in original engineering and environmental solutions. The Fahaheel Service Center contributed creatively to the “Share Your Ideas Contest,” showcasing innovative designs developed from spare materials.
Advancing Road Safety and Active Lifestyles
ALSAYER Group promoted active lifestyles through impactful community initiatives. The “Let’s Ride Safe Kuwait” campaign engaged 2,000 cyclists who collectively covered 180,000 kilometers over six months, supported by safety vehicles provided by ALSAYER Car Rental.
The Group also supported Kuwait Modern Pentathlon – Season 3, hosting the first West Asian Laser Run Championship and winning seven medals across various age categories, along with a silver medal at the Arab Modern Pentathlon Championship in Egypt. Community marathons further reinforced work-life balance and employee wellbeing, with 137 ALSAYER participants recognized for their achievements.
Environmental Stewardship and EHS Excellence
ALSAYER Group strengthened its environmental stewardship through collaboration with the Kuwait Institute for Scientific Research to support desert ecosystem rehabilitation initiatives. In parallel, the Group achieved significant Environment, Health, and Safety milestones, including ISO 45001 certification across key locations and ISO 27001 Cybersecurity Certification, reinforcing its commitment to safety, resilience, and information security.
Ongoing inspections, training programs, and emergency preparedness initiatives enhanced hazard awareness, first aid readiness, and fire safety compliance, contributing to a skilled, safety-focused, and sustainability-driven workforce.
Eng. Nehad Al-Haj Ali, Group Manager of Corporate Excellence at ALSAYER Group, noted that these achievements reflect a structured and integrated sustainability approach that embeds excellence across governance, operations, health and safety, and community engagement.
By aligning sustainability with corporate excellence frameworks, digital transformation, and continuous performance monitoring, ALSAYER Group continues to create long-term shared value, support Kuwait’s national development priorities, and reinforce its role as a responsible leader shaping a sustainable future for generations to come.
