Swiss luxury embodies a seamless fusion of timeless hospitality, rich traditions, and cutting-edge infrastructure, exuding elegance at every turn. Its stunning architecture and sophisticated design create an unparalleled experience of opulence and comfort, attracting visitors worldwide, particularly from the Gulf region.
As every year, Switzerland, through its Tourism Authority and picturesque cities, eagerly prepares to welcome Gulf tourists during the enchanting summer months. Visitors can indulge in world-class cuisine, shop at luxury boutiques, and immerse themselves in breathtaking natural landscapes and lush green spaces.
Ticino: Luxury, Nature, and Swiss excellence with an Italian touch
Ticino offers a unique blend of Swiss excellence and Italian charm, making it a perfect retreat for luxury lovers. Visitors can indulge in five-star resorts, unwind in world-class spas, and savor gourmet cuisine, all set against the stunning backdrop of the Alps and serene lakes.
What’s more is that visitors can also immerse themselves in the vibrant life of Lugano, the refined charm of Ascona, and the historical grandeur of Bellinzona’s UNESCO-listed castles. Luxury shopping enthusiasts will find an unparalleled experience at Foxtown in Mendrisio, home to over 160 stores showcasing the world’s most prestigious brands.
Moreover, with its strategic location near Italy, Ticino seamlessly blends relaxation, adventure, and sophistication, providing visitors with a unique experience that merges Swiss precision with Italian charm in the heart of southern Switzerland.
LAX: A blend of Luxury, Adventure, and Contemporary Design in the heart of the Alps
Rocks Resort, a member of Design Hotels, perfectly blends contemporary elegance with the breathtaking beauty of Swiss nature. Nestled at the base of the Laax ski resort, it offers stylish modern apartments with stunning Alpine views and exclusive family-friendly experiences.
The Rocks Resort is just a short distance from Kure, the gateway to the iconic Glacier Express and Bernina Express trains, making it a perfect summer retreat. With over 200 elegantly designed apartments, top-tier hospitality services, and direct mountain access, the resort offers an unparalleled alpine escape. Families can enjoy an adventure park, children’s playgrounds, and a diverse culinary experience across nine restaurants, serving everything from traditional Swiss delicacies to exquisite Asian cuisine.
Right at the resort’s doorstep, guests can discover UNESCO World Heritage Sites, unwind by the serene Lake Cauma, or embark on thrilling mountain adventures. Blending breathtaking nature, contemporary design, and a spirit of exploration, Rocks Resort delivers an unforgettable experience that epitomizes Swiss elegance at its finest.
Zurich: A blend of Swiss elegance, natural beauty, and luxurious hospitality
Zurich seamlessly blends Swiss sophistication, breathtaking nature, and exceptional world-class hospitality, making it a prime destination for travelers seeking tranquility and luxury.
Nestled in the heart of Switzerland along the serene shores of Lake Zurich, the city offers a picturesque setting where private boats glide across crystal-clear waters, framed by the majestic Alps.
Zurich’s elegant streets are lined with world-renowned fashion boutiques and prestigious Swiss watch brands, creating an unparalleled shopping experience. Its luxury hotels, each boasting a distinct charm, provide guests with exceptional comfort and breathtaking views of the majestic Alps.
When it comes to food, enthusiasts can delight in Michelin-starred cuisine or unwind with exclusive spa experiences at lakeside resorts. With its rich heritage, impeccable service, and exceptional quality of life, Zurich perfectly embodies the essence of quiet luxury.
Source: Al Qabas
