Mohamed Naser Al Sayer & Sons Est. Co. W.L.L launches first-ever hybrid Land Cruiser

Mohamed Naser Al Sayer & Sons Est. Co. W.L.L and Toyota have proudly unveiled the new Land Cruiser HEV, the first-ever hybrid electric vehicle in the iconic Land Cruiser series. This groundbreaking model brings together Toyota’s cutting-edge hybrid technology with seven decades of proven Land Cruiser heritage.

Designed to deliver enhanced performance and superior fuel efficiency, the Land Cruiser HEV maintains the legendary reliability, durability, and off-road capability that has long defined the nameplate.

Kuwait has the distinction of being the first market to receive the Land Cruiser HEV, underscoring the deep bond between the region and Toyota’s flagship SUV. Since its introduction in 1951, the Land Cruiser has become a vital part of life in some of the world’s harshest environments — a tool for both work and adventure.

The hybrid version marks a pivotal moment in Toyota’s journey toward carbon neutrality, reflecting the company’s multi-pathway strategy to offer a diverse range of environmentally conscious vehicles.

• The Land Cruiser Hybrid Electric Vehicle (HEV) strengthens Toyota’s commitment to carbon neutrality while maintaining legendary off-road prowess
• New hybrid model retains Land Cruiser’s unmatched reliability, durability, and rugged performance, now enhanced with electrified power
• Launching first in the Middle East, the Land Cruiser HEV continues the region’s proud legacy with Toyota’s flagship SUV

According to Chief Engineer Masaya Uchiyama, customer feedback from the Middle East has been instrumental in the Land Cruiser’s evolution. He emphasized that the launch of the hybrid model is just the beginning of a larger journey to build the ultimate electric off-roader.

Thanks to Toyota’s 28 years of leadership in hybrid technology, the new Land Cruiser HEV delivers a 20% increase in torque and 40% better accelerator response, creating a more powerful and refined driving experience across varied terrains.

The vehicle has undergone rigorous testing in extreme environments, including the deserts, mudflats, and mountains of the Middle East, to ensure it meets the high standards Land Cruiser drivers expect. Lessons from Toyota’s participation in grueling off-road rallies like Dakar have shaped the HEV’s robust design.

Even if the hybrid system fails, the vehicle can rely on its combustion engine alone — a critical feature for off-road safety. The hybrid components, including the battery, are waterproofed to preserve the vehicle’s full fording ability, while cabin space remains uncompromised thanks to a thoughtful third-row and cargo layout.

The launch of the Land Cruiser HEV signals more than a technological milestone — it represents Toyota’s unwavering commitment to sustainability, innovation, and customer trust.

By electrifying its most trusted off-roader, Toyota not only advances its eco-conscious mission but also honors the Land Cruiser legacy. For customers in Kuwait and across the region, the HEV offers a bold new way to explore, blending tradition with forward-thinking performance.