The Kuwait Investment Authority (KIA) has secured the sixth position among the world’s most valuable sovereign wealth fund brands in 2025, according to Brand Finance, a leading global brand valuation consultancy. GIA’s brand value reached $0.4 billion, with a brand strength score of 53.8 out of 100.
This ranking underscores Kuwait’s growing prominence in the global investment landscape. The report highlights a competitive environment dominated by sovereign wealth funds that combine strong financial assets with powerful brand strategies, reports Al-Rai daily.
For the second consecutive year, Saudi Arabia’s Public Investment Fund (PIF) topped the list as the most valuable and fastest-growing sovereign wealth fund brand. Meanwhile, the Abu Dhabi Investment Authority (ADIA) was ranked first in terms of brand strength, scoring 64.1 out of 100, with PIF following in second place. ADIA ranked fourth in brand value.
The Norwegian sovereign wealth fund secured the second spot in brand value, followed by the China Investment Corporation, ADIA, Singapore’s sovereign wealth fund, and Kuwait’s General Investment Authority rounding out the top six.
Regarding brand strength, the Norwegian fund placed third, after ADIA and PIF, with Singapore’s fund in fourth, followed by China Investment Corporation and KIA.
The Brand Finance report noted that the combined brand value of sovereign wealth funds and asset management companies featured in this year’s edition grew 5% year-on-year, reaching approximately $73.9 billion in 2025.
In terms of assets under management, the KIA ranks fifth globally, managing approximately $1.029 trillion, as reported by the Sovereign Wealth Fund Institute.
This places it among the world’s largest funds, alongside Norway, China, and UAE sovereign wealth funds. Notably, three Gulf funds, including KIA, have surpassed the $1 trillion mark, signaling robust asset growth in the region.
David Haigh, Chairman and CEO of Brand Finance, commented on the report, emphasizing the strategic role of sports sponsorships and global partnerships in enhancing brand visibility. “Formula 1 and football are powerful and popular ways for asset managers and sovereign wealth funds to leverage their global presence to match the scale and wealth of their brands,” Haigh said.
He cited JPMorgan Chase’s sponsorship of Arsenal FC’s VIP Lounge and Saudi PIF’s groundbreaking partnerships with ATP, WTA, CONCACAF, Formula E, Extreme E, and LIV Golf as examples of expanding global fan engagement.
