EPS launches sustainable consumption campaign to promote clothing reuse, recycling, reduce waste
The Environmental Protection Society (EPS) has launched a “Sustainable Consumption” campaign aimed at encouraging more responsible consumption, reducing waste and promoting the reuse and recycling of everyday items, beginning with used clothing and textiles.
The initiative is designed not only to raise environmental awareness but also to understand how people currently deal with unwanted clothes before introducing practical collection and recycling measures.
The campaign’s first step is a community survey on used clothing. The survey seeks to find out how people currently dispose of clothes they no longer need and whether they are aware that many of these items can be reused or recycled instead of being thrown away with household waste.
The purpose of this exercise is to give the campaign a clear picture of actual community behavior and awareness. Rather than introducing a recycling system based only on assumptions, the association wants to use the survey results to identify people’s existing habits, knowledge gaps and practical needs.
The information can then be used to design measures that make sustainable choices easier for residents. The EPS Secretary-General Jinan Behzad said the study would allow the campaign to be based on real data about community behavior and needs.
She said the objective was to move beyond simply measuring environmental awareness and toward developing practical mechanisms that can help people adopt more sustainable habits. The campaign also aims to collect information that can later be used to measure whether public awareness and behavior change.
Once the results have been analyzed, the campaign is expected to move into its implementation phase. This stage will involve receiving surplus clothes, fabrics, textiles, bags, and shoes.
The collected materials will then be weighed, sorted and directed to appropriate channels for reuse or recycling. The association will work with Zero Waste Company, which will provide logistical support for the collection, transportation and handling of the materials.
Why used clothes are the focus
Clothing is an everyday consumer product, meaning that changing how people deal with unwanted garments could provide a practical way to promote sustainable consumption at the household level.
Instead of treating unwanted clothes as ordinary household waste, the campaign seeks to encourage people to consider whether an item can have a second use or be recycled. The initiative therefore focuses on changing behavior at the point where people decide what to do with items they no longer want.
What is the wider goal?
The association says the campaign is intended to promote a broader culture of sustainable consumption. Its objectives include reducing the volume of discarded clothing and textiles, encouraging reuse and recycling, increasing public participation in waste reduction and creating reliable data for future environmental initiatives.
The survey is consequently an important first step: it is designed to understand current habits before building a system around them. If the campaign succeeds, the eventual goal will be to make reuse and recycling more accessible and practical for the community, while reducing the amount of usable material that ends up in household waste.
