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ALSAYER holds Season Finale for the first Toyota GR Yaris Championship

The first GR Yaris Cup in the Middle East launched last November in Kuwait by Mohamed Naser Al Sayer & Sons Est Co. with the support of Toyota Motor Corporation in association with Kuwait Motor Town and Suffix Sports has now concluded its exciting first edition.

• ALSAYER recently held the closing ceremony of the first Toyota GR Yaris Championship at Multipurpose Hall in Ardiya.

• Toyota Demonstrates Carbon-Neutral Fuel at the First GR Yaris Cup in the Middle East

The ceremony was attended by Mr. Mubarak Naser Al Sayer – Group CEO, Mr. Bengt Schultz – Chief Operating Officer, Mr. Martin Aherne – Senior Business Manager Toyota Sales, Mr. Ibrahim Al Fozan – Senior Business Manager Service, Mr. Bader Faisal Al Sayer – Toyota Senior Marketing Manager, a group of Al-Sayer family, senior management members, representatives from Kuwait Motor Town (KMT ) and Suffix Sports, the team of sponsors, racers, members from Toyota Sales and Marketing, Toyota Ahmadi Service Performance Team along with press and media representatives.

Speaking on this occasion, Mubarak Al Sayer said: “I am delighted to have you with us to celebrate the success of the first-ever Toyota Gazoo Racing Yaris championship, not only in Kuwait, but also in the GCC. After the first season of the championship, Toyota vehicles proved to be exciting, energetic, as well as of high quality, reliability and durability”.

Martin Aherne said: “The success of this championship has given us a great indication that we can achieve a strong, practical and safe presence in professional motorsport now and in the future.”

Bader Al Sayer said: “The Toyota Gazoo RacingChampionship, which was held in Kuwait from November 2023 to March 2024, has been a great success at all levels. In addition to the continuous support of our big team, partners and sponsors. This Championship also gathered an exceptional level of engagement in our social media platforms and positive feedback motorsport fans and enthusiasts.”

GR Yaris is true sports car developed by experts at the Toyota Gazoo Racing World Rally Team and the 10 units which are part of the GR Yaris Cup are being race prepared under FIA regulations, in-house with skill and precision by service technicians at Al Sayer Ahmadi Performance. Carefully selected race specific components are added to the impressive standard specification to create a car at home circuit in the cutthroat environment of a one-make competition.

In conclusion, the winning sponsoring companies were honored, and prizes were distributed to the winning contestants, where Ahmed Al-Ghanim, driver of the Cofran Lubricants car, came in first place, Ali Al-Sabah and Jaber Al-Sabah, drivers of the Gazoo Racing Unit came in second place, and Salem Al-Nussif and Mohammed Al-Nussif, drivers of the Commercial Bank of Kuwait’ car, came in third place.

GR Yaris Cup Kuwait saw Toyota demonstrate the potential of the carbon-neutral fuel-powered GR Yaris during the fifth and final round. Produced from feedstock which absorbs CO2 from the atmosphere, this fuel boasts the same performance as conventional fossil fuel and is widely compatible with existing powertrain technology.

By pushing the boundaries of its latest innovations through its participation in motorsports, Toyota is helping bring diverse green mobility solutions to customers worldwide. This is a key factor in Toyota’s multi-pathway approach and the realization of a more carbon-neutral future for all.



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