ALSAYER Group Shapes Future Generations with Road Safety and Sustainability Awareness
As part of its ongoing commitment to promoting safety & community engagement, ALSAYER Group recently delivered an impactful road safety awareness session on 29-30 September 2025 to 200 students from the Reborn Kids Education Academy. This 2-day initiative reflects ALSAYER Group’s dedication to fostering a culture of responsibility and care among Kuwait’s youth. Early road safety awareness teaches children to develop essential skills, attitudes & behaviours to become a generation of responsible road users & this ensures safe mobility for all.
Recognizing the growing importance of road safety in an increasingly mobile society, ALSAYER Group designed the “Buckle Up: Road Safety Program” to educate children on essential traffic rules mainly wearing seat belts and pedestrian safety measures. The session focused on helping students identify road signs, understand safe crossing and driving practices, and learn about the consequences of traffic accidents. Each student actively participated in the Road Safety Pledge, formally committing to adhere to traffic regulations, consistently wear seatbelts, and promote vigilance and caution among their friends and family members. Through interactive lessons, games and quizzes ALSAYER emphasise to instil these values early; these practical program support to reduce future risks and promote safer road behaviours among new generations.
In addition to its safety-focused agenda, the event also highlighted ALSAYER Group’s commitment to environmental stewardship. Through the presentation of Toyota and Lexus Plug In Hybrid vehicles, the Group showcased Toyota’s innovations in Hybrid and EV segments. Miniature models of Hydrogen Fuel Cell cars excited young minds to know the cleaner and sustainable mobility solutions committed by The Toyota Motor Corporation. The session introduced students to various forms of sustainable energy, including solar, wind, and hydro, reinforcing the importance of environmental responsibility alongside road safety.
ALSAYER Group recognizes that children have a powerful influence in shaping positive behaviors within their families and communities. According to Eng. Nehad Al-Haj Ali, Group Manager of Corporate Excellence, this initiative is designed to “empower young people to become champions of safety and sustainability.” He emphasized that ALSAYER Group remains committed to driving long-term cultural transformation and supporting the growth of a more responsible and conscientious society.
This awareness campaign is part of ALSAYER Group’s broader Corporate Sustainability & Responsibility strategy, which emphasizes collaboration with educational institutions to build a safer, healthier & more sustainable future for all.
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