ALSAYER group promotes road safety education at Bayan Bilingual School
Raising awareness among young people is not just about teaching them the rules, it’s about planting the seeds of responsibility and care -- Eng. Nehad Al-Haj Ali
As part of its unwavering commitment to promoting safety, sustainability, and community well-being, ALSAYER Group has once again taken the lead by organizing an impactful road safety awareness session at the Bayan Bilingual School.
This impactful initiative engaged and inspired over 50 students, reflecting the Group’s dedication to nurturing a culture of responsibility and care among Kuwait’s youth.
With traffic accidents continuing to rank among the leading causes of injury and death globally, ALSAYER Group tailored the session to highlight the vital importance of adhering to road safety rules—whether as pedestrians or drivers.
The program emphasized the life-saving value of responsible behavior, such as reducing accidents, preventing fatalities, and fostering safer communities. It also shed light on the serious consequences of disregarding traffic laws, including injuries, legal repercussions, and long-term societal costs.
A key highlight of the session was its emphasis on empowering children to become safety ambassadors within their families and social circles. The program encouraged students to positively influence their parents and loved ones by promoting respect for traffic laws, the consistent use of seatbelts, and safe driving habits. This “child-to-parent” approach creates a ripple effect, extending the impact of road safety awareness far beyond the classroom.
To make the experience both educational and enjoyable, ALSAYER’s Corporate Sustainability and Responsibility (CSR) team organized an interactive quiz. Students enthusiastically participated, testing their knowledge of road safety practices in a dynamic and engaging format. The lively interaction reinforced key messages while making the session memorable and fun.
The event concluded with all students proudly taking the Road Safety Pledge — publicly committing to follow traffic rules, wear seatbelts, and encourage vigilance and caution among their peers and families. This collective commitment marked a meaningful step toward cultivating a generation of safety-conscious and socially responsible young citizens.
Eng. Nehad Al-Haj Ali, Group Manager of Corporate Excellence at ALSAYER Group, confirmed that “Raising awareness among young people is not just about teaching them the rules, it’s about planting the seeds of responsibility and care.
“When children become advocates for safety, they influence their families and communities, creating a ripple effect that strengthens positive behavior and helps build a safer, more conscientious society. These programs are essential for driving long-term cultural change,” he added.
ALSAYER Group has long been a champion of youth-centered initiatives, believing that today’s young people are tomorrow’s leaders.
We continue to demonstrate our strong corporate values and deep commitment to making a lasting difference across Kuwaiti society and to support the well-being of the community, working hand in hand with schools, families, and public institutions to create a safer, healthier & more sustainable future for all.
