Bottled water sales double in Kuwait amid regional tensions

As tensions escalate in the region, particularly with the recent exchange of fire between Israel and Iran, Kuwait has witnessed a sharp spike in the demand for bottled water. In just a few days, sales of locally produced bottled water have doubled, prompting suppliers to extend operating hours to keep pace with consumer demand.

According to sources cited by Al-Rai, consumers have been buying extra quantities out of caution. However, both the Ministries of Commerce and Industry and Social Affairs have reassured the public that Kuwait’s bottled water stock is sufficient and stable, and there is no need for panic buying—whether through apps, websites, or retail outlets.

Beyond the current surge, the bottled water market in Kuwait is experiencing sustained long-term growth. Recent studies from international and Gulf research centers reveal a compound annual growth rate (CAGR) of 5.3%, with projections showing the market growing from 236.18 million dinars today to 320 million dinars by 2030. By 2029, the market is expected to achieve an even higher annual growth rate of 8.84%.

This growth is fueled by rising health awareness, concerns over water quality, and the convenience of bottled water, which many consumers view as a safer and more reliable alternative to tap water. On average, per capita bottled water consumption in Kuwait stands at 1.5 liters per day, or 121 liters annually.

Kuwait’s bottled water industry is highly competitive, with more than nine companies and factories actively producing and distributing around 20 different types of bottled water, in addition to several imported brands. The surge in demand has been further supported by the expansion of e-commerce platforms and delivery apps, which now represent a major channel for consumer goods—including bottled water.

Restaurants, cafes, grocery stores, and supermarkets are among the largest consumers, with online ordering and home delivery services making it easier than ever for individuals to stock up.

The boom in Kuwait is mirrored across the Gulf. In 2024, the regional bottled water market was valued at $25.7 billion, and is projected to reach $48 billion by 2033, according to the Gulf Water Science and Technology Association. This reflects a CAGR of 7.2%—even higher than Kuwait’s current growth rate.

Factors such as a high standard of living, widespread availability, and the relatively low cost of bottled water have contributed to its popularity throughout the Gulf region.

As the geopolitical landscape remains volatile, Kuwaiti consumers appear to be responding with precautionary buying behavior. Yet, with strong market fundamentals, ample stock, and well-established distribution networks, the bottled water industry is positioned not only to weather the storm—but to thrive in the years ahead.