Top YouTuber Jimmy “MrBeast” Donaldson is suing the company behind his fast food chain, and says fans called the food “revolting”.
Donaldson, the biggest YouTuber in the world with 172 million subscribers, opened MrBeast Burger in 2020.
He claims Virtual Dining Concepts – the company behind the burger – is hurting his brand and reputation by serving a subpar product.
He is asking a judge to give him the right to terminate the arrangement.
Donaldson is known for his philanthropy, as well as videos featuring huge prizes and cash giveaways.
The legal action, filed in New York on Monday, accuses Virtual Dining Concepts of not ensuring the quality of the burgers, claiming they were at times “inedible”.
“As a result, MrBeast Burger has been regarded as a misleading, poor reflection of the MrBeast brand,” the lawsuit claims, going on to say it “has caused material, irreparable harm to the MrBeast brand and MrBeast’s reputation”.
It also claims Donaldson “has not received a dime” from the partnership.
Source: BBC