{"id":47781,"date":"2020-06-15T15:15:01","date_gmt":"2020-06-15T12:15:01","guid":{"rendered":"http:\/\/192.163.207.100\/~timesku1\/news\/?p=47781"},"modified":"2020-06-15T15:22:18","modified_gmt":"2020-06-15T12:22:18","slug":"reimagining-the-office","status":"publish","type":"post","link":"https:\/\/timeskuwait.com\/news\/reimagining-the-office\/","title":{"rendered":"Reimagining the Office"},"content":{"rendered":"<div class=\"gs\">\n<div class=\"\">\n<div id=\":o8\" class=\"ii gt\">\n<div id=\":o7\" class=\"a3s aXjCH \">\n<div dir=\"ltr\">\n<div class=\"gmail_quote\">\n<div style=\"text-align: left;\">\n<p>Last month, Twitter CEO Jack Dorsey announced that the company would allow its employees, currently working from home in accordance with social-distancing protocols, to stay there for good. Several other big businesses \u2013 from Facebook to the French automaker PSA \u2013 have followed suit with plans to keep far more employees at home after the COVID-19 crisis ends. Will the office be yet another casualty of the pandemic?<\/p>\n<p>In a sense, the death of the office has been a long time coming. In the 1960s, American futurist Melvin Webber\u00a0predicted\u00a0that the world would reach a \u201cpost-city age,\u201d in which \u201cit might be possible to locate on a mountain top and to maintain intimate, real-time, and realistic contact with business or other associates.\u201d<\/p>\n<p>During the dot-com boom of the late 1990s, the rise of Internet-based companies made that future seem closer than ever. As the British journalist Frances Cairncross\u00a0put it\u00a0in 1997, the Internet meant the \u201cdeath of distance.\u201d Once distance doesn\u2019t matter, the logic goes, offices \u2013 and, by extension, cities \u2013 become irrelevant.<\/p>\n<p>It may seem like we are reaching this point. From newscasters to office workers, jobs once thought to necessitate a shared workplace are being performed from home during the pandemic. And yet anyone who has been on a group Zoom call knows that, despite advances in communication technologies, engaging with colleagues remotely often remains far more difficult than meeting face to face.<\/p>\n<p>The problem runs deeper than time lags or toddler interruptions. As the sociologist Mark Granovetter\u00a0argued\u00a0in 1973, functioning societies are underpinned not only by \u201cstrong ties\u201d (close relationships), but also by \u201cweak ties\u201d (casual acquaintances). Whereas strong ties tend to form dense, overlapping networks \u2013 our close friends are often close friends with one another \u2013 weak ties connect us to a larger and more diverse group of people.<\/p>\n<p>By bridging different social circles, weak ties are more likely to connect us with new ideas and perspectives, challenging our preconceptions and fostering innovation and its diffusion. And while video-chatting or social media may help us to maintain our strong ties, it is unlikely to produce new ones, let alone connect us with as many people from outside our social circles: baristas, fellow train passengers, colleagues with whom we don\u2019t work directly, and so on.<\/p>\n<p>An analysis of data from MIT students, professors, and administrators during the pandemic seems to bear this out. My colleagues and I built two models of the same communication network \u2013 one showing interactions before the campus was closed, and the other showing interactions during the shutdown.<\/p>\n<p>Initial results\u00a0\u2013 which will still need additional validation and peer review \u2013 indicate that interactions are narrowing, with people exchanging more messages within a smaller pool of contacts. In short, existing strong ties are deepening, while weak ties falter.<\/p>\n<p>Perhaps in the future, it will be possible to mimic physical serendipity and form weak ties online. But, for now, online platforms appear ill-equipped to do so. On the contrary, they often actively filter out unknown individuals or opposing ideas \u2013 a function that was fueling political polarization even before the pandemic. As a result, our lockdown-enforced social bubbles are increasingly opaque.<\/p>\n<p>Shared physical spaces seem to be the only antidote to this fragmentation. Offices, which facilitate deeper interactions among diverse acquaintances, can be a particularly powerful corrective.<\/p>\n<p>And yet demand for shared spaces seems unlikely to return to pre-pandemic levels. Companies like Twitter that do not see productivity fall will be eager to lower overhead costs. As for employees, it was never going to take long to get used to living without long commutes, strict corporate schedules, and uncomfortable office attire.<\/p>\n<p>This will have far-reaching implications. Even a 10% reduction in demand for office space could cause property values to plummet. But while this would be bad news for developers, designers, and real-estate agents, it could also ease the economic pressures behind urban gentrification.<\/p>\n<p>In any case, companies would be well-advised not to eschew offices entirely, both for their own sake \u2013 new, innovative, and collaborative ideas are essential to success \u2013 and for the wellbeing of the societies in which they operate. Instead, they can allow employees to stay home more often, while taking steps to ensure that the time people do spend in the office is conducive to establishing weak ties.<\/p>\n<p>This could mean, for example, transforming traditional floor plans, designed to facilitate solitary task execution, into more open, dynamic spaces, which encourage the so-called cafeteria effect. (Nowhere is it easier to establish weak ties than while eating lunch in a cafeteria.) More radical redesigns may follow, with designers finding ways to generate serendipity, such as through choreographed, \u201cevent-based\u201d spaces.<\/p>\n<p>The COVID-19 crisis has shown that we have the tools to stay connected from a mountaintop \u2013 or our kitchen table, for that matter. Our challenge today is to leverage physical space so that we may regularly descend from our isolated summits. That means pursuing the rebirth of the office in a form that enhances its greatest asset: the ability to nurture\u00a0<i>all<\/i>\u00a0the ties that bind.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/192.163.207.100\/~timesku1\/news\/wp-content\/uploads\/2020\/06\/Carlo_Ratti.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-47783\" src=\"http:\/\/192.163.207.100\/~timesku1\/news\/wp-content\/uploads\/2020\/06\/Carlo_Ratti.png\" alt=\"\" width=\"100\" height=\"100\" \/><\/a><\/p>\n<p><span style=\"color: #000080;\"><strong><i>Carlo Ratti<\/i><\/strong><\/span><br \/>\n<span style=\"color: #000080;\">Teaches at the Massachusetts Institute of Technology, where he directs the Senseable City Lab, and is a co-founder of the international design office CRA-Carlo Ratti Associati. He co-chairs the World Economic Forum Global Future Council on Cities.<\/span><\/p>\n<\/div>\n<div><\/div>\n<div style=\"text-align: right;\"><em>Copyright: Project Syndicate, 2020<\/em><b><br \/>\n<\/b><\/p>\n<div class=\"adL\"><\/div>\n<\/div>\n<div style=\"text-align: right;\"><em>Special to The Times<\/em><\/div>\n<\/div>\n<\/div>\n<div class=\"adL\"><\/div>\n<\/div>\n<\/div>\n<div id=\":pp\" class=\"hq gt\"><\/div>\n<div class=\"hi\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Last month, Twitter CEO Jack Dorsey announced that the company would allow its employees, currently working from home in accordance with social-distancing protocols, to stay there for good. Several other big businesses \u2013 from Facebook to the French automaker PSA \u2013 have followed suit with plans to keep far more employees at home after the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,52],"tags":[],"class_list":["post-47781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reimagining the Office - TimesKuwait<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/timeskuwait.com\/news\/reimagining-the-office\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reimagining the Office - TimesKuwait\" \/>\n<meta property=\"og:description\" content=\"Last month, Twitter CEO Jack Dorsey announced that the company would allow its employees, currently working from home in accordance with social-distancing protocols, to stay there for good. 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