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Volkswagen drives its Price Realignment Strategy

Behbehani Motors Company, the exclusive distributor of Volkswagen in Kuwait, is presenting the brand’s flagship models at a new and competitive starting price point. Customers can now purchase two of the brand’s most popular SUVs, the Tiguan and the Touareg, at unprecedented prices.

Volkswagen is now offering its flagship model and 3rd generation Touareg with reduced starting price point depending on the specifications, in addition to the compact Tiguan SUV, which is the brand’s bestselling model globally.

Mohamad Shway, General Manager at Volkswagen Kuwait, said: “We are extremely excited to be able to offer these popular models at a new realigned price going forward. We can now offer a very competitive starting price which we believe will be attractive and suitable for our new and existing customers. Being able to provide safe, quality and technically-advanced vehicles at a price like never before to our customers is our number one priority.”

To make the driver’s experience effortless and safe, Volkswagen vehicles showcase impressive and innovative features which enhance the brand’s vehicles’ safety, convenience, infotainment and dynamism and provide support to the driver in almost every driving situation.

The price change comes alongside the brand’s introduction of its new brand design to the region, as Volkswagen looks to digitalize itself further and stand out from the competition. The new design aims to attract more youth to the brand and connect it to a wider customer base who are looking for modern comfort and design, quality, connectivity and affordability.

*Prices may vary depending on the model specifications

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