IKEA will celebrate the best of life at home with its first global 24-hour festival tomorrow, Thursday, 16 September. The IKEA Festival will take place in over 100 homes in more than 50 markets across the world, including Kuwait where the event will take place at IKEA Avenues store.
In a time when life at home has never been so important, IKEA will open the door to better living experience by throwing a festival that can be experienced both online and in IKEA store, featuring music artists, chefs, designers and creators.
“It is undeniable that Kuwait witnessed challenging times during the past period. The pandemic gave a whole new meaning for our lives at home and connectivity with people worldwide. Now that we are entering the new post COVID era, IKEA Kuwait wants to celebrate the ‘back to normal’ life by virtually connecting Kuwait with countries all around the world in a unique event that the market didn’t experience before,” stated Mohamad Jalloul, Marketing Manager of IKEA Kuwait.
The IKEA Festival is inspired by the IKEA vision “to create a better everyday life for the many people”, and the experience is for free, open to everyone to meet artists, designers, DJ’s, chefs and many other talents who will turn their homes into virtual stages, opening the door to new experiences.
“We welcome all our customers to come and visit our store to experience this special event and connect with people all around the world in a festive and healthy setting. It is time to experience the same humane experience that we all had to endure during the rough times, but now in exciting times filled with celebrations, good health, and cozy homes,” added Jalloul.
Right from its store, IKEA Kuwait will offer its customers virtual access to tune into the global festival’s musical performances, cooking demonstrations, home makeovers, and a host of celebrity house tours. The festival will also have a handful of virtual rooms for customers to freely explore on the IKEA website and IKEA Museum that provides a unique experience for customers to explore everything that has made and shaped the Swedish retailer.