As part of hosting the APEC summit in 2022, Thailand released the logo last week. The Asia-Pacific Economic Cooperation (APEC) is an inter-governmental forum for 21 member economies in the Pacific Rim that promotes free trade throughout the Asia-Pacific region.
Describing the logo “Chalom” which is a kind of Thai bamboo basket used to carry travel items and goods as it has become a symbol of trade in Thailand since ancient times. The interlaced bamboo strips are strong and resilient as well as tough and durable so it could bolster the regional economy and help it grow with “stability, prosperity and sustainability.” The 21 openings in between the interwoven bamboo strips signify all the 21 member economies in APEC. The unique characteristics of Chalom reflect the theme of Thailand’s host year “OPEN, CONNECT, BALANCE.” OPEN – Chalom is a symbol of open trade. CONNECT – Chalom is basketry used to carry goods or travel items, signifying connectivity. BALANCE – Chalom is made of natural and environmentally friendly materials, supporting the Bio-Circular-Green Economy (BCG) Model. The three colours of Chalom also serve as specific symbols: Convenience Blue for OPEN, Connection Pink for CONNECT and Sustainable Green for BALANCE.
