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New IKEA Catalogue 2020, redefines sleep

Reports show that 200 years ago people slept for an average of 7 to 9 hours, today people are able to sleep only between 5 to 7 hours. No wonder then that there have been in excess of 300 million downloads for sleep assistance apps globally since 2016. Clearly, we have a sleep issue.

We know that there are some very real benefits to the health of people when they get more quality sleep. Sleeping better has been shown to reduce stress and improve the immune system. It affects every area of our daily life, from health to relationships and productivity.

At IKEA, we know that we can help enable a better everyday life at home by connecting people to simple and smart solutions that solve real challenges. We can help people sleep more so as to enable them to work better and live a more healthy and happy life. We take this challenge very seriously and want to redefine sleep. To help us achieve this, we have created our own sleep manifesto:

The IKEA Sleep manifesto states:

Great sleep makes us feel good and helps us better manage whatever comes our way during the day. With the help of curtains and blinds, mattresses, quilts and pillows, rugs and plants, the new IKEA catalogue 2020 introduces easy to follow ideas of how to improve your sleep. All at affordable prices…

Every day is a fresh day when you have better sleep, join us to redefine sleep!

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