LuLu Hypermarket, the leading retailer in the region launched the ‘LuLu BBQ Nights’ promotion that runs from 15 to 21 February across all outlets of the hypermarket.
The promotion features exciting offers and discounts on an array of the finest barbeque products, including prime cut meats, barbeque sauces, BBQ and grilling sets and related accessories, and much more.
As part of the week-long promotion, a live BBQ contest was held at the AlQurain outlet of the hypermarket on 16 February, which saw the participation of over 100 contestants. The contest included two categories, one involved live barbecuing while the other was barbecuing from home. The contestants were judged on the basis of their skills in marinating, barbecuing and grilling the foods.
Winners of both categories received amazing prizes and gifts, while all participants received consolation prizes. The main sponsor of the BBQ contest was the popular food brand AlYoum, while Americana, Seara, and Sadia food brands were co-sponsors of the event. Winners and participants were presented with their prizes by top management of LuLu Hypermarket and the main sponsor AlYoum, along with representatives of Americana, Seara, and Sadia.
Also dotting the venue were special product exhibitions and food sampling stalls put up by the sponsors and co-sponsors, as well by other food and beverage brands, including Almarai, London Dairy, Red Bull ,Naif chicken, khazana ,and others.
Adding further liveliness to the BBQ promotion were a line of food-trucks serving various hot and cold foods and beverages. Another highlight of the event was the participation of popular Arab chefs who provided live demonstrations of their skills while also providing tips and techniques on barbecuing and grilling.
Providing entertainment to the event were a play area with toys for the kids, cartoon characters, Light Man and the Tallest Man shows, and instant contests that rewarded winners with gift vouchers, as well as other amusements to keep everyone engaged.
The ‘LuLu BBQ Nights’ promotion reiterates the hypermarket’s continued commitment to provide shoppers with an unrivaled shopping experience, while offering high-quality products from around the world at exceedingly competitive prices.