LuLu Hypermarket, the destination of choice for discerning shoppers in Kuwait, launched a week-long celebration of high-quality Italian foods and products at the Italian Week 2022 promotion.
The promotion, which ran from 12 – 18 October at all outlets of LuLu Hypermarket in the country, was inaugurated at the Egaila branch of LuLu Hypermarket on 12 October by Italian Ambassador H.E. Carlo Baldocci, in the presence of the hypermarket’s top management in Kuwait and a large gathering of shoppers and well wishers.
When it comes to setting global trends in art, design, fashion and food, Italy is undoubtedly an acknowledged and valued leader whose products are often envied and imitated worldwide. No matter how authentic-looking the duplicate might be, there is no replacement for original Italian products, and these authentic products were showcased during the Italian Week 2022 at LuLu Hypermarket.
Original products from well-known Italian brands were available at amazingly special prices during the promotion period. Among the renowned Italian food brands that have become household names in Kuwait are such items as Barilla pasta, Lavazza coffee, Nutella hazelnut cream, and, of course, Ferrero chocolates and confectionaries.
In addition to enticing prices on Italian products, the week-long festival also highlighted the passion that all Italians have for good food, with specially erected food stalls in the hypermarket offering shoppers authentic, nutritious and flavorsome Italian street foods.
Adding further dazzle to the promotion were large cutouts and images of traditional Italian monuments that underlined why Italy continues to be a leading travel spot for people in Kuwait and around the world. A display of traditional Italian dance performances added to the appeal of the Italian Week 2022 promotion, with shoppers captivated by the color, energy and music of these artistic demonstrations.
The Italian Week 2022 reiterated LuLu Hypermarket’s continued commitment to providing shoppers with an unrivaled shopping experience, while offering high quality products from around the world at exceedingly competitive prices.