The concept of nutritional supplements has recently differed significantly and the volume of consumption of these products by an individual, men or women, varies as some individuals use them on a daily basis, such as proteins, fat burners and keratin, especially with the spread and expansion of sports clubs significantly.
Sources working in the sector told a local Arabic daily that the consumption of these products by young people is not less than 80 dinars per month, or approximately 1,000 dinars annually, while up to 200 dinars for those interested in bodybuilding and building muscle mass, or about 2.4 thousand dinars annually, while female consumption is focused on seasonal supplements is seasonal which peaks in the summer and wanes in the winter.
The General Manager of Health House, Muhammad Bukhamseen, confirmed that the demand for nutritional supplements at the present time has spread widely between both sexes, pointing out that among the reasons for the increase in demand is the large spread of health clubs in Kuwait.
He added that 60-70% of people interested in nutritional supplements consider it seasonal and not as a sustainable lifestyle, noting that the most popular ages in Kuwait, which are concerned with their health, muscle building and fat burning, are 18-50 years old.
Regarding the monthly consumption of nutritional supplements by young people, Bukhamseen pointed out that the consumption of young people is not less than 80 dinars per month, and 30 dinars per month for girls as a minimum, indicating that the choice of the product is determined according to the flavor in the first place.
Bukhamseen explained that the most important countries from which various types of nutritional supplements are imported are: Eastern Europe, such as Poland and Hungary, in addition to Britain, the United States of America and Canada.
He pointed out that shipping prices have doubled from two to three times from their normal price level, noting that the volume of companies’ requests varies from one to another, according to the volume and speed of sale.
There are products that can be ordered every 25 days, such as healthy pancakes and “snacks” because their validity period is short, and there are other products whose validity is two years, for example, and these are suitable for being shipped by container and take 40-50 days, noting that the size of the refrigerated container ranges between 20-40 feet and the cost of shipping it ranges between 6-8 thousand dollars depending on the exporting country, while the products that have a validity of 6 months are not shipped through containers, but by air, and therefore the cost of shipping are higher, as the price of shipping it by plane costs between 1.8 dinars to two dinars per kilogram.
He added that the quality standards differ from one company to another, so that the focus should be on the products being free from any stimulant or prohibited substances and their high quality, and the sources of raw raw materials must be known, and it is also very important to rely on a developed and innovative factory in its products that precedes the market in ideas. It is able to produce new products.
Fakhruddin Khan, Operations Director of Planet Health, confirmed that the boom in the establishment of health clubs contributed significantly to the increase in the demand for nutritional supplements that help increase sports activity, such as proteins, keratin and amino acids, which affected the sales of vitamins, noting that the share of sales of sports nutritional supplement products reached 60% compared to 40% for vitamins.
Sources working in the sector revealed that the highest selling nutritional supplement product is protein isolate because it is quickly absorbed and does not contain lactose, sugar, fats or carbohydrates, and keratin monohydrate comes in second place in sales, which is to get rid of excess water from the body and store it in muscle mass, and from Then comes the BCA, which is a fat burner and helps increase burning, and finally comes the omega-3 vitamins.