Al Mailem Tires Kuwait & Continental Tires from Germany raised funds for Al-Sidra Association for Psychological Care of Cancer Patients
To celebrate 50 years of partnership in Kuwait, premium German tire manufacturer Continental Tires and their distributor in Kuwait AlMailem Tires launched a campaign in Y2021 in collaboration with Al-Sidra Association, the leading support center for cancer patients. As part of this campaign, for every Continental tire sold, small part of revenue was earmarked towards supporting Al Sidra’s humanitarian services.
In a ceremony held on 29th March at Al-Sidra office, a cheque for the accumulated amount for the second half of last year was handed over to Ms. Altaf Al-Essa and Ms. Manal Shadeed of Al-Sidra by the AlMailem Team in the gracious presence of Her Excellency Sheikha Azzah Jaber Al-Ali Al-Sabah.
Speaking on the occasion, Mr. Choji Lamba, President AlMailem Group said “We deeply appreciate the work being done by Al-Sidra in providing a warm, caring and safe environment for patients and their families in coping with the cancer experience, and feel privileged to be associated with such an organization”
Both Continental and AlMailem share similar values of commitment and service. Continental, with its strong roots in German traditions of excellence in engineering, has been at the forefront of tire technology and innovation for more than 150 years. It continues to participate in multiple CSR activities globally.
AlMailem’s corporate vision matches that of Continental. As the leader in Kuwait for automotive products since 1960 , the company has developed a wide customer based through pioneering service and quality together with competitive pricing. Throughout its journey, Almailem has shown a strong commitment toward social and environmental responsibility.