Zain Group, a leading mobile telecom innovator in eight markets across the Middle East and Africa, has come away with three prestigious awards from the 10th annual instalment of the CommsMEA Awards held in Dubai last week.
Zain Group was presented with the award for the Corporate Social Responsibility (CSR) Initiative of the Year for its Family Reconnect Program supporting refugees in Jordan and South Sudan; while Zain Jordan was presented with the award for best Industry Service for its Innovative Campus (ZINC). The third plaudit Zain Group received at the awards ceremony was for its managed operation in Lebanon, which was acknowledged as having the best Marketing Campaign, as related to the introduction of its Tawasol prepaid line offer to the Syrian community in Lebanon.
CommsMEA is a highly respected online and print telecom publication with circulation across the Middle East and Africa, and its annual awards ceremony identifies some of the best performing telecom companies and individuals from within the region in the last 12 months. The gala ceremony held at Jumeirah Emirates Towers in Dubai was attended by high-profile regional and international industry figures.
Across its awards, the CommsMEA judging panel applauded Zain Group’s commitment to the region, and its continuous efforts to offer its customers the best quality of service possible at all times.
Commenting on the successful night, Zain Group CEO, Scott Gegenheimer said, “We appreciate the recognition that has been given to the Group and its operating entities by these awards. Zain is transforming into a digital lifestyle services provider and while doing so we shall continue with our efforts to innovate, offer the best customer experience possible, and support the communities we serve.”
Zain Group’s CSR award was for its work in the Family Reconnect Program, where it tied up with Ericsson and Refugees United (REFUNITE) in launching a project in Jordan and later with the addition of the International Rescue Committee (IRC) in South Sudan, empowering separated families and displaced people to search for their missing loved ones and friends through a mobile phone platform. The project leveraged simple mobile technology in support of the 1.4 million people who are internally displaced in South Sudan and similarly for approximately 750,000 people who are refugees in Jordan as a result of conflicts in both Syria and Iraq, helping to close the digital divide among those who might otherwise fail to gain access.
Responding to the CSR award, Zain Group’s Head of Corporate Sustainability, Jennifer Suleiman, said: “There are many tragic circumstances at play in our region at this point in time, which has resulted in massive displacement and suffering for large numbers of people. We sincerely appreciate CommsMEA’s acknowledgment of some of the work we are doing in this area, and we shall use the award to bring greater awareness to the difficult plight of refugees across our region.”
Zain’s Industry Service award was in relation to Zain Jordan’s initiative to enable aspiring entrepreneurs to turn their ideas into reality by scaling up and converting their plans into productive start-up projects. ZINC was inaugurated in October 2014 by King Abdullah II and Queen Rania of Jordan and is spread over 800 square meters of premises in King Hussein Business Park. The campus has more than 60 strategic partners and vendors, led by Coventry University, which supports and provides resources for mentoring youth and coaching start-ups.
Touch’s Tawasol offering, for which it received the best Marketing Campaign award, saw the operator introducing the new product, which bridged the communications gap between Lebanon and Syria, offering a tailor-made plan including international minutes and SMS from Lebanon to Syria for a discounted price.
Targeted at displaced Syrians temporarily residing in Lebanon as a result of the conflict in their home-country, Touch instituted a highly effective marketing campaign utilizing targeted outdoor panels around refugee camps for Syrians in Lebanon, as well as conducting some marketing activities inside the camps themselves.