Zain, the leading telecommunications company in Kuwait, recently conducted an internal Blood Drive campaign for its employees. The initiative, held at the company’s main headquarters in Shuwaikh, was organized throughout two days and was aimed at encouraging employees to donate blood and save lives.
This internal campaign, which Zain organizes several times a year, comes in partnership with the Central Blood Bank and falls under the company’s Corporate Sustainability and Social Responsibility umbrella with the aim of raising awareness and goodwill amongst employees of the importance of donating life-giving blood.
Zain’s support of blood drive campaigns shows its keenness in having a productive role in social and health activities, especially those that contribute with saving people that are in urgent need of blood, particularly people with rare blood types. Zain strives to contribute to its community through its numerous corporate social responsibility initiatives and is pleased with the success this particular activity has achieved.
The company is keen to organize internal blood drive campaigns for employees in collaboration with the Central Blood Bank to encourage employees to donate blood and save lives. Zain affirmed that its contribution to organizing internal blood drives falls under its CSSR and sustainability strategies.
Zain’s solid Corporate Sustainability and Social Responsibility strategies primarily focus on the wellbeing of the entire nation. For this reason, the company has maintained its support of numerous initiatives that spread awareness and help make a difference to people’s everyday circumstances.