Zain, the leading telecommunications company in Kuwait, announced its main sponsorship of the seventh edition of the 'Friends of Hearts' marathon; a unique sporting and social event that was recently organized by the Chest Diseases Hospital under the patronage of the Minister of Health H.E. Dr. Ali Al Obaidi.
Zain’s support to this initiative came in line with its Corporate Social Responsibility and Sustainability strategies towards the health sector, as the event aimed at promoting the adoption of sport and health activities as a lifestyle to avoid coronary and heart diseases.
The marathon witnessed high public participation, involving around 1500 participants from all ages. Zain was keen to take part in the event to encourage the community and direct them to pursue a healthier lifestyle in order to live healthy and fit through sports activities, especially that coronary and heart diseases are the main death causes in Kuwait.
Zain will continue to find ways to inspire and motivate people in leading humanitarian initiatives so as to foster a better world for all members of society. The company will always be keen on shouldering initiatives that work towards enhancing the society’s welfare.
Zain’s solid corporate social responsibility and sustainability strategies primarily focus on the wellbeing of the entire nation. For this reason, the company has maintained its support of numerous initiatives that spread awareness and help make a difference to people’s everyday circumstances.