Zain, the leading telecommunications company in Kuwait, announced the launch of its annual breast cancer awareness campaign. The initiative, which is launched for the 8th year running, comes in line with the company’s strategy to highlight the dangers of breast cancer which is conveyed every October of every year.
The campaign comes in line with the global celebrated month of breast cancer during October. Zain aims to raise awareness about breast cancer and encourage women to conduct early checkups on a regular basis. Just like every year, Zain will focus on spreading awareness on the importance of early testing, which is considered the most crucial step of preventing breast cancer. The company has set a number of strategic goals that it aims to achieve by the end of the month.
Zain’s breast cancer awareness campaign consists of several strategic phases, including the distribution of awareness messages through the media related to the prevention of breast cancer and the significance of early detection, as well as organizing interactive activities in malls to give the public an opportunity to communicate directly with doctors and specialists. In addition, the company is keen on engaging its employees in the awareness campaigns it undertakes, and will encourage its staff to take an “oath” to conduct early checkups and invite their loved ones to do the same.
During this year’s campaign, Zain further strengthens its partnership with Breast Care Kuwait for the eighth consecutive year. In addition, the company has undertaken many new strategic partnerships with leading healthcare providers that include Fatima Clinic, Al Sidra Association for Psychological Care of Cancer Patients, and the Ministry of Health’s Kuwait Cancer Control Center. The partnerships will enrich Zain’s steps into informing the public through the expertise of these organizations’ experts, specialists, and consultants.
Zain’s solid Corporate Social Responsibility and Sustainability strategies primarily focus on the wellbeing of the entire nation. For that reason, the company has maintained its support to all kinds of initiatives that spread awareness and help make a difference. Zain has previously partnered with the World Health Organization (WHO), cooperated with the Ministry of Health, and partnered with the Kuwaiti Red Crescent for several awareness campaigns related to the health sector.
It is worth mentioning that Zain established Zain Hospital, specializing in ear, nose, and throat treatment. The hospital was constructed and equipped by the company to address the needs of the patients in the country, giving them the opportunity to head to a state-of-the-art health institution which is fully equipped with the latest medical equipment to serve their health issues.
|Abrar||Posted on : October 19, 2015 8:32 am|